Lisa Gritzner is Immediate Past Chair of VICA and serves on the VICA Board of Directors.
Lisa Gritzner is Founder and CEO of
LG Strategies, a recognized leader in Southern California public affairs and works in a wide array of issues from energy and land use to government advocacy. Before working in L.A., Lisa created the HUD-funded outreach program for the Community Development Department in the City of Cambridge, Massachusetts. As Chair, she oversaw VICA's first Extraordinary Women in Leadership Luncheon, which proved to be resoundingly successful. Lisa loves to travel and enjoys exploring new areas across the globe. She is also an animal lover and an aspiring interior designer.
Tell us about your experience with VICA, how has VICA been valuable for you?
I have been a VICA member for quite a long time and am currently immediate past chair. VICA is one of my most valuable business affiliations because they are able to tailor advocacy and engagement to meet the needs of me and my clients. I also appreciate the opportunities VICA affords me to engage directly with decision-makers. Also, my colleagues on the board are always available to help or provide advice and expertise when needed. It's a great group of people.
If you were to tell a peer or friend about VICA, what would be your sales pitch?
I always tell friends and clients that VICA is the best bang for the buck! I've had so many clients really appreciate the personalized service and VICA's willingness to assist however needed, which is especially helpful when facing a complicated public policy issue. One-size advocacy doesn't always fit all circumstances. VICA understands that and works collaboratively to help solve problems.
What is your favorite experience or memory with VICA?
My favorite VICA experience has been the Extraordinary Women in Leadership event that we created in 2019. The energy of the panelists and of the crowd was so exciting and it was fun to be a part of this first-ever event! Looking forward to many more.
Has your company made commitments or taken action to support employees and/or the community during the COVID-19 pandemic?
As a sole proprietor of my own company, I don't have any employees anymore so I've been grateful that I'm not having to be worried about that in these difficult times. I have provided some financial support for another small business that I'm doing some work with just to help them stay afloat. I also contributed to the
to help provide all sorts of services to Angelenos in need and support our City.