VICA Weekly
Valley Industry & Commerce Association
Friday, February 12
In This Issue
  • Quote of the Week
  • 2021 Legislative Priorities
  • VICA Comments on Redistricting
  • Members
  • Congratulations Armando!
  • Upcoming Events
  • VICA Advocacy
  • PPE Unite!
  • Hot News
  • Member Spotlight
  • 2021 Government Handbook
  • Committee Recap
  • Member Messages
"Happy Lunar New Year to everyone who celebrates. This is a time of renewal - a chance to celebrate, remember the joys and sorrows of the path that brought us here, and imagine the possibilities of all that lies ahead of us."
Joe and Jill Biden
After months of suggestions from our policy committees and input from our Board of Directors, VICA is proud to release its 2021 Legislative Priorities. These are the top ten local and state policy issues that will shape VICA's advocacy efforts for 2021:

  1. VICA will support the development of shelters, transitional housing, and affordable housing in the San Fernando Valley and throughout Los Angeles, as well as efforts which effectively aim to address homelessness.
  2. VICA will push to reform and streamline CEQA.
  3. VICA will advocate in support of LA county public health automating their COVID-19 reopening process and using virtual inspections to help bring businesses back faster.
  4. VICA will oppose formation of public health councils and will work with the County to support the Department of Public Health formulate guidelines for ongoing business operations and employee protections.
  5. VICA supports funding for higher education and high-quality public education, positive legislation for charter schools, and increased career technical, vocational and computer science funding in schools.
  6. VICA will work to reform the City and County's project approval process and support policies which allow for residential development, particularly high-rise multi-family projects near major transit stops.
  7. VICA will work to ensure that transportation funding is used for transportation projects and transportation purposes.
  8. VICA will oppose attempts to raise the statewide cap on local sales and use taxes.
  9. VICA will lead the effort for business tax reform in the City of Los Angeles, including implementation of the Business Tax Advisory Council's recommended plan to halve rates within five years and eliminate the onerous tax altogether within 15 years and support efforts to eliminate the gross receipts tax.
  10. VICA will support the development of sports and recreational infrastructure in the Valley during preparations for the 2028 Olympic and Paralympic Games.
VICA Weighs in on the Redistricting Process
This week, VICA sent letters to the California Citizens Redistricting Commission, Los Angeles County Citizens Redistricting Commission, and the City of Los Angeles Redistricting Commission to advocate for the diverse and cohesive needs of the San Fernando Valley.

VICA argued Cities in the Valley need to be recognized as unique municipalities that share geographic boundaries, and the districts need to be split in a way that gives voters in the Valley their fair share.

Some of the principles VICA supports for the redistricting processes are:

  • The redistricting process of districts is a public process, and VICA will engage in the process in order to advance the goals of our membership and improve representation for the San Fernando Valley.

  • VICA supports the creation of districts that maximize the connection that legislators and elected officials have with the San Fernando Valley.

  • Our communities are best served by redistricting that maximizes the number of districts that are wholly within the valley or in which the Valley is the most influential voter bloc.

  • All recognized communities in the San Fernando Valley should be kept together as part of compact and contiguous districts which shall recognize geographic features and natural boundaries.

VICA will continue to be involved in the City, County, and State redistricting processes and will work to ensure that San Fernando Valley residents and businesses get fair representation for the next 10 years!
VICA Welcomes Our New Members
Gold Member:
VICA Thanks Our Renewing Members
Gold Member:
Congratulations to Armando Flores!
VICA would like to congratulate Armando Flores, who was recently promoted to the position of VICA's Director of Legislative Affairs.

Over the course of his 5 years here, Armando has served VICA in many ways - as an intern, Administrative Assistant, Legislative Affairs Associate, Legislative Affairs Manager, and now the Director of Legislative Affairs.

When asked about this tremendous achievement, Armando said, "I am proud to see how our team has remained a strong presence and maintained effectiveness during the pandemic, especially with our advocacy. I am excited to continue leading the legislative team as Director of Legislative Affairs and continuing to fight for the business community."

Congratulations Armando!
We look forward to having you lead the legislative affairs department at VICA.
Upcoming Events

Early Bird Ticket Price: $50
(Purchase before February 19)
Regular Ticket Price: $100
Includes Breakfast

Circle of Influence & Business Leader members receive a free ticket to this event - please contact Cathy to reserve your free seat. 
Contact Shauna Carter for additional details. | 805.558.0731
The Week Ahead
Government Affairs Committee Meeting
Wednesday, February 17
9 to 11 a.m.
Online Video Conference
Save the Date
VICA's February Advocacy Day
Tuesday, February 23
Online Video Conference
Only 12 Spots Available!
Ambassador Committee Meeting
Tuesday, February 23
10 to 11 a.m.
Online Video Conference
SETH Committee Meeting
Thursday, March 4th
9 to 10:30 a.m.
Online Video Conference
VICA Advocacy
Action Alert: Support Housing Development near Transit-Rich and Job-Rich Areas with SB 10
VICA supports SB 10 (Wiener), which would allow cities to zone for up to 10 units per parcel in transit-rich and job-rich areas. SB 10 would address California's housing shortage, preserve significant control for local jurisdictions, and reduce barriers to increasing density in our communities. Instead of requiring municipalities to increase density in transit-rich and jobs-rich areas, SB 10 would simply allow local governments to approve an ordinance for these types of developments if they choose. This gives cities the agency to increase housing supply while preserving local control, as no changes would be made to local height limits, setbacks, objective design standards, historic standards, or demolition restrictions.

Your voice is needed to urge legislators to support SB 10 to promote housing development and provide local governments the autonomy to increase baseline housing!
Action Alert: Support Workforce Housing Incentive Program for Local Governments with SB 15
VICA supports Senate Bill 15 (Portantino), which would provide incentives to local governments to build housing on idle sites that contain commercial shopping centers or big box retailers. However, VICA is concerned with the prevailing wage provisions included in SB 15, which will make development more expensive and contradict any positive steps towards affordability of new housing. SB 15 would empower and financially incentivize local governments to quickly rezone idle retail sites for residential development projects. Further, the bill's focus on workforce housing would guarantee that new units would be affordable for California's workers, who have been hard-hit financially by the COVID-19 crisis, but these affordable rates can be contradicted due to prevailing wage provisions.

Your voice is needed to urge legislators to support SB 15, but urge lawmakers to remove the damaging prevailing wage provisions.
Sign up for PPE Unite!
The PPE Unite Program distributes valuable face masks, hand sanitizer, and face shields to eligible small businesses in the County of Los Angeles. Sign up is simple and it is easy to schedule a pick up!

If your business is eligible, you will get a one-time 30 days supply of PPE at no cost with safe contactless pickup.
For more information about eligibility visit the PPE Unite website.

Supplies are on a first come, first serve basis, so check it out as soon as possible!
Hot News
President Joe Biden announced that the federal government has secured 200 million additional vaccine doses, bringing the U.S. total to 600 million doses.

The economy is still struggling, but investors are gaining confidence in the markets, predicting the economy will grow more quickly than it has in three decades.

US jobless claims fell last week to 793,000, still a high number, signaling that the job market is fragile despite a decline in COVID infections and hospitalizations.

The State Auditor released a report saying that because funding is disjointed, CA has failed to combat homelessness despite spending $13 billion in the last 3 years.
Reopening LAUSD
LAUSD may meet the threshold to reopen elementary schools within a week, says LA County Public Health Director Barbara Ferrer.

COVID-19 infections and hospitalizations are continuing to decline, but vaccinations are lagging as the largest vaccination sites in LA County close temporarily.

Scientists are confident that vaccines will still suppress the South African variant of COVID-19, which was found in California and at least three other states.

Federal COVID-19 Relief
A new CNBC survey shows that Biden's $1.9 trillion COVID-19 stimulus bill has support from 63% of small business owners, a group hit hard by the pandemic.
Member Spotlight
Pamela Marcello - Hollywood Burbank Airport
Pamela Marcello grew up in the idyllic New England town of Mendon, Massachusetts, which is forty or so miles from Boston heading East on 495. It goes without saying, she is a devout Boston Red Sox fan.

Upon graduating from Clark University, a small liberal arts university in her home state with a degree in political science, Marcello took a left turn and headed into a long and successful career in the music industry. As a New York City-based executive for two major multinational music companies, she had the distinct pleasure of working with legendary recording artists such as Elton John, the Rolling Stones, David Bowie and Tina Turner.

The call of the West propelled her to move from the Big Apple to the City of Angels in 2010 and it is here where Marcello rediscovered her passion for politics and governance. She successfully charted a new course in her career from the 2012 Obama Campaign as a Los Angeles Area Neighborhood Team Leader to a District Representative for Congressman Adam B Schiff in 2013. Taking off from Congressman Schiff’s District Office in Burbank, Marcello landed at the Hollywood Burbank Airport as the Senior Director, Government & Public Affairs in October 2020. Within a short period of time, she has easily grasped the intricacies of aviation policies on the three levels of government; city, state and federal.

Marcello is proud to be a team member of the Hollywood Burbank Airport during these uncertain times. The greatest accomplishment in 2020 for the Airport was its’ ability to pass a balanced budget for 2021, maintain exception service during the ongoing pandemic, and employ all of its staff on the runway and administration through federal funding from the Coronavirus Aid, Relief, and Economic Security (CARES) Act.

Marcello is looking forward to working with the VICA Board, staff, and members to fulfill its mission to enhance the economic vitality of the greater San Fernando Region by advocating for a better business climate and quality of life. She is uniquely qualified to give input and guidance in helping VICA maintain a regular presence at all levels of government to effectively represent Valley business.

> Please share a brief biography and a fun fact about yourself that people would love to learn, ie: you love skydiving, you have run a marathon, you started your own business at a young age, etc. (2-3 sentences) 

> Tell us about your belief in VICA, how has VICA been most valuable for you? 

> If you were to share an experience with someone about VICA, what would that be? 
> Share with us what you believe to be the greatest accomplishment VICA has achieved?

> What was your organizations and/or your greatest accomplishment in 2020?

> Can you share what VICA has meant for you and your business during COVID?

Send responses and headshot to Shauna Carter
2021 Government Handbook
Committee Report
Labor and Employment Committee (2/3)

  • Dan Leiner, the San Fernando Valley Area Manager of the Cal/OSHA Consultation Services Branch, gave a presentation with updates and an overview of the Cal/OSHA COVID-19 Prevention Emergency Temporary Standards.
  • The committee recommended that VICA support Assembly Bill 63 (Gray): Tax Credits: Complying with COVID-19 Cal/OSHA Regulations.
Education Committee (2/4)

  • LAUSD Board Member Nick Melvoin led an informative discussion on the LAUSD Reopening Plan and gave an overview of what the next few months will look like.
  • The Chairs and Co-chairs of the committee gave updates on Governor Newsom's proposed budget implications. Chair Rafael De La Rosa of CSU Northridge presented on higher education, Co-chair Marilyn Koziatek of Granada Hills Charter School presented on K-12 education, and Co-chair Elsa Jacobsen of Child360 presented on early child care and education.
  • The committee recommended that VICA support Assembly Bill 10 (Ting): Return Students to In-Person Learning.
  • The committee recommended that VICA support Assembly Bill 104 (Gonzalez): COVID-19 Student Learning Recovery Act.
Land Use Committee (2/9)

  • Principal City Planner Rebecca Valdez, Senior City Planner David Olivo, and Senior City Planner Andy Rodriguez from the Los Angeles Department of City Planning gave a presentation on the Southwest Valley / Southeast Valley Community Plan Update process.
  • David DeGrazia, Deputy Director of Current Planning, gave updates from the LA County Regional Planning Department.
Energy, Environment, Manufacturing, and Utilities Committee (2/10)
Sponsored by the Metropolitan Water District of Southern California

  • Erica Blyther, Environmental Affairs Officer for the City of Los Angeles, gave an informative presentation on history and updates from the Office of Petroleum and Natural Gas Administration and Safety.
  • The committee recommended that VICA support Senate Bill 230 (Portantino): Statewide Constituents of Emerging Concern Drinking Water Program.
  • The committee recommended that VICA support Senate Bill 18 (Skinner): Green Hydrogen.
Member Messages
Member Messages
Get Your Message in VICA Weekly!
VICA members can promote their business, events and news in VICA Weekly. Member messages are available for $50 per week or $175 for four weeks. Messages are text-based and may not contain more than 70 words. A logo may be added for an additional $5 per week. For more information or to schedule your member message, contact or call (818) 817-0545.
Presenting the business perspective on behalf of employers in the
San Fernando Valley cities of Los Angeles, Burbank, Glendale, Calabasas,
Hidden Hills, San Fernando and Santa Clarita.