March 1, 2019

In This Issue
"This effort was rushed. It could have been a collaborative, more drawn out process."

- LAUSD Board Member Nick Melvoin discussing the proposed LAUSD parcel tax
Media Mention 

VICA Opposes School Tax Measure
San Fernando Valley Business Journal
February 28




Members

VICA Thanks Our Renewing Members
____________________

PLATINUM MEMBER

(1985)

SILVER MEMBER

(1998)
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Association of Independent Commercial Producers
(2005)

Blissful Sleep
(2016)

Independent Studio Services
(2011)

Kramar's Iron & Metal
(2016)

Pacific Coast Civil
(2009)

Ruth's Chris Steak House
(2018)
__________________

VICA Welcomes Our New Members
__________________

Coalition for Enhanced Marine Resources

Firefly Systems

 
Calendar

The Week Ahead

Aviation Committee
Hosted by Aeroplex Aerolease
Wednesday, Mar. 6
12:00 to 1:30 p.m.
Aeroplex Aerolease
7943 Woodley Ave., Van Nuys
Click here to RSVP

Entertainment Committee
Thursday, Mar. 7
8:30 to 10:00 a.m. 
VICA Office
16600 Sherman Way, 
Suite 170, Van Nuys
Click here to RSVP

Save The Date

Access D.C.
Monday, Mar. 11 to Wednesday, Mar. 13
Washington D.C.
Registration is closed

Transportation Committee
Hosted by The Garland
Tuesday, Mar. 12
8:00 to 10:00 a.m.
The Garland
4222 Vineland Ave., North Hollywood
Click here to RSVP

Healthcare Committee
Hosted by Valley Presbyterian Hospital
Thursday, Mar. 14
12:00 to 1:30 p.m.
Valley Presbyterian Hospital
15107 Vanowen St., Van Nuys
Click here to RSVP



Hot Issues 

Housing
According to a report , California's housing supply law has failed to spur enough home development to meet demand, especially for low-income residents.

Drunk Driving
This week, Assemblymember Autumn Burke introduced AB 1713, which would lower the threshold for driving under the influence from .08% blood-alcohol content to .05%.

Air Travel
On Wednesday, the Federal Aviation Administration approved VICA member Southwest Airlines to offer flights from West Coast cities to the Hawaiian islands.

Economy
The Valley's economy is outpacing its neighbors, but there are concerns that the working class is being priced out of the region and the middle class is shrinking.

Firefighting
Facing the worst wildfire conditions in California history, Governor Newsom wants to spend $40 million to hire more firefighters and buy more engines to combat the state's large brush fires.

Traffic
On Thursday, the Metro Board of Directors agreed to move forward with a study on congestion based pricing, which would impose fees on drivers with the aim of reducing traffic on LA roads.



VICA Opposes Rushed LA Unified Parcel Tax for June 4th Ballot
Yesterday, VICA chose to oppose LAUSD's per-square-foot ballot measure, which will be on the June 4, 2019 ballot. If approved by two-thirds of voters, all commercial property owners and some residential property owners would be charged 16 cents per square foot of all buildings. The tax is expected to raise up to $500 million per year, which is the projected structural deficit of LAUSD by 2020-21, and will sunset after 12 years.  

A strong education system for our students is absolutely crucial for our region. Unfortunately, the LAUSD Board of Education chose not to make any hard decisions about reducing overhead or rapidly spiraling pension and healthcare costs. Instead, they chose to seize the moment of public awareness following the teachers' strike earlier this year and simply raise taxes, with the huge majority of the burden falling on businesses. The new revenue generated will not improve the quality of education since it is plugging an existing structural deficit, while removing the pressure to reform.
 
The business community recognizes the need to work with LAUSD to improve education for our students. Unfortunately we were not given any opportunity to support the development of a sustainable long-term strategy. The rushed process to get this measure on the ballot did not allow for input from the community and VICA will be working with a coalition to defeat this tax, and move forward with a better solution for our students.

For more information, email Elizabeth@vica.com
Spotlight on VICA Leadership
Christine Aghassi is a VICA Board Member and Chair of VICA's Government Affairs Committee.

Aghassi is a seasoned strategist with more than two decades of experience in public affairs and campaign management. As an owner of Dolphin Group, she tackles complex public policy issues for the firm's diverse clients - from Fortune 50 corporations to local community groups. She has developed and overseen implementation of strategic communications programs in a variety of policy areas including regulation, taxation, health care, land use, gaming and manufacturing.

How is VICA valuable to you or your business?
As a strategic public affairs firm, we represent a wide array of clients in fields such as real estate, healthcare, retail, transportation, and manufacturing. Each client has its own unique public policy issues and business objectives and VICA is an important partner helping us and our clients advocate for their own particular interests. Moreover, the professional staff has expertise on tracking and understanding issues ensuring VICA is a first line of defense against, or the first to support, shifts in public policy.

Why should members consider becoming more involved with the Government Affairs Committee?
The people of VICA, both staff and members, create a vast network throughout Los Angeles County and California, making it a go-to organization for businesses and organizations of all sizes. The Government Affairs Committee is one of the best ways to stay informed and up-to-date with federal, state, and local legislative and policy matters that can impact the local community and your business. But most importantly, it provides a venue to really help shape policy that aligns with the business interests of the Valley, County, Region and State. 

The Government Affairs Committee's next meeting is on March 20.
Click here to RSVP to the next Government Affairs Committee Meeting.
 
Learn more about VICA committees by clicking here.
Los Angeles County Supervisor 
Sheila Kuehl
3rd Supervisorial District

Friday, March 22, 2019
11:30 a.m. - 1:30 p.m. 
Sportsmen's Lodge 
Starlight Room
12833 Ventura Blvd., 
Studio City

On March 22, Los Angeles County Supervisor Sheila Kuehl will discuss the Woosley Fire and its aftermath. Supervisor Kuehl will take time to answer members' questions and give members an overview of what to expect in 2019.

Co-sponsored by  Metro,  Mission Community Hospital and Southern California Partnership for Jobs

Sponsorships are available - email Helene@vica.com or call (818) 817 0545.

Support Increased Funding for Developmental Disability Service Providers
VICA supports an across-the-board increase in funding and comprehensive rate restructuring to support Californians with intellectual and developmental disabilities (IDD). Under the state Lanterman Developmental Disabilities Act, California provides support for over 330,000 people with IDD and their families. 

In Los Angeles, a coalition of service providers has identified severe challenges in serving these Californians, and warns that unless rates are increased, services are at risk. 
 
The people who serve Californians with IDD are dedicated and skilled. These were never intended to be minimum wage positions. An across-the-board rate increase will enable providers to provide service for individuals with IDD and meet new federal requirements for IDD support which are going into effect in 2022.


Click here to send a letter to the Legislature urging them to increase funding.


Join us as VICA continues its tradition by inducting a few of the Valley's remarkable business and community leaders into the San Fernando Valley Business Hall of Fame. We are looking forward to celebrating Valley businesses and 70 years of VICA service.

Thursday, June 20, 2019
Sheraton Universal Hotel
333 Universal Hollywood Dr., Universal City
Reception 5:30-6:45pm 
Awards 6:45-7:45 p.m.  |   Dinner  7:45-9:00 p.m.



Click here to RSVP
VICA Recommends Guiding Principles for Municipal and State Parental Leave Policies
The VICA Board adopted guiding principles for municipal and state parental leave policies in response to the LA City Council's motion to require 18 weeks of fully-paid family leave. Currently, Paid Family Leave and Disability Insurance benefits provide partial pay for up to 18 weeks. VICA strongly believes that any new policy should continue to be funded by a payroll tax on employees, allowing employers and employees to share the cost burden. State parental leave legislation should preempt local municipalities from passing their own ordinances to create a uniform paid family leave process and any policy should exempt businesses with fewer than 50 full time equivalent (FTE) employees or not-for-profits.

To learn more, email Elizabeth@vica.com

The IDEAL Conference, brought to you by Child Care Resource Center, will make its debut on September 18 - 19, 2019 at The Garland in North Hollywood, California. This two-day conference includes 40 inspiring speakers, 24 cutting edge sessions and will feature dynamic keynote speaker Shiza Shahid, Co-Founder of The Malala Fund & Founder of NOW Ventures. Secure your seat for both days and save! Register now for the 2-day exclusive bundle and save with early-bird discount.

Click here to register

Join Boys & Girls Club of the West Valley's Chair Jessica Yasukochi (VICA) as her guest. To RSVP please contact jessica@vica.com

Member Messages:
Get Your Message in VICA Weekly!
VICA members can promote their business, events and news in VICA Weekly. Member messages are available for $50 per week or $175 for four weeks. Messages are text-based and may not contain more than 70 words. A logo may be added for an additional $5 per week. For more information or to schedule your member message, contact Helene@vica.com  or 
call (818) 817-0545.