June 10, 2022 View as Webpage

HMFP's new look focuses on physician, honors past, embraces future

Dear HMFP colleagues,

After months of discovery and development, I am delighted to introduce HMFP’s new logo and graphic guidelines. The updated look and feel is the first phase of an ongoing initiative to enhance our academic and clinical presence among the many affiliated organizations we interact with.

We began efforts last fall with a series of discovery workshops to engage our key stakeholders to define the mission, vision, and value of the organization. The workshops involved the board of directors, department chiefs, BILH and BIDMC leadership, chief administrative officers, communications and human resources staff, and a cross section of HMFP physicians. Throughout winter and spring, the results of that feedback were analyzed, then translated visually into a new logo, to reflect HMFP’s core identity, and reinforce our HMS and BILH affiliations.

To that end, the design echoes a modern caduceus, to honor our history with BIDMC, and embrace a bold new future. The crimson base represents our foundational affiliation with Harvard Medical School; the two gray triangles point up and inward signifying our organization’s multi-disciplined, forward-thinking synergy; and the contemporary blue wings reflect our physician focus and interconnection within the BILH system.

In the coming weeks, you will notice the new logo applied to HMFP's internal and external communication vehicles, led by today’s premier of a fresh new look for our weekly newsletter, VIPI, and our LinkedIn and Twitter sites. In addition, graphic guidelines are available on the HMFP intranet to support your internal communication transition needs. The guidelines include templates for email signature, virtual background, letterhead, PowerPoint, business cards, and apparel, to visually support the growth and advancement of our organization. Contact HMFP communications with any questions.

I look forward to announcing the next phase of our brand development in late 2022, with the launch of a state-of-the-art website, plus more exciting advancements to come.

Onward!

Alexa B. Kimball, MD, MPH

President and CEO