Preservation Trust of Vermont

Friday, Oct. 5
Waterbury Municipal Offices
 
GET ORGANIZED-STRATEGIZE
9 am - Noon
Simplify the storytelling process and elevate your communications by learning how to gather all elements into one place. In this lab we will share tools to help you stay organized such as: communications plans, media releases, style guide (language, colors, fonts), social media guidelines, and a yearly calendar for all your multi-channel communications needs.

Facilitators: Kate Harbaugh, Blue Cross, Blue Shield; Becky Holt, COTS


MAKE TIME FOR STORY-HOW TO MOVE PLAN TO REALITY
1 - 4 pm
Learn how to use storytelling + organizational skills to elevate and celebrate your mission. In this workshop, you will create a storytelling campaign from beginning to end. Building on the skills you learned in the morning session, or on your own already-existing skills, you will develop a plan for a public-facing campaign that helps you share your nonprofit's mission and inspire others. From creating internal collateral materials to understanding your external tactics, this workshop is your number-one stop for comingling storytelling with organizational realties and deadlines. 

Facilitators: Kate Harbaugh, Blue Cross, Blue Shield; Becky Holt, COTS

Friday, Oct. 26
Waterbury Municipal Offices
 
STORYTELLING BASICS FOR NONPROFITS
9 am - Noon
This interactive course will guide participants through the nuts and bolts of storytelling and focus on the most effective ways to craft and share their own stories. We will begin by identifying the foundational elements of a good story and analyzing what distinguishes a compelling story from basic information. We will then explore approaches and mediums for sharing those stories, from interviews to profiles, annual reports to special events, and mini-videos to podcasts. Participants will have time to work on a story for their own organization and take away an understanding of the kinds of stories that can help distinguish their organization, and the many ways they can begin to mine them.

Facilitators: Holly Brough, Shelburne Farms; Allison Cleary, St. Michael's College


STORY-CENTERED FUNDRAISING APPEALS
1 - 4 pm
Do your direct-mail fundraising appeals seem flat and uninspiring? Are you looking to create compelling, story-centered appeals that move supporters to donate? And how do you decide which organizational story to highlight anyway? This lab session will showcase a variety of diverse story-based appeals as strong examples using various layouts and designs. Bring your own story idea to our session and begin work on it with feedback from the group.

Facilitator: Marybeth Redmond, Nonprofit Consultant; Partner, Vermont Story Lab

Friday, Nov. 9
Chandler Center for the Arts, Randolph
 
STORIES: THE ULTIMATE MULTI-TASKER
9 am - Noon
In the ever-evolving world of multimedia storytelling, it's hard to know which platform will best convey social impact, inspiration, education, or just plain entertainment. This intermediate workshop will provide insight into various media platforms, their main use and how to leverage the uniqueness of each to provide a comprehensive and immersive mission-driven narrative for your organization. In the workshop, participants will take an upcoming campaign of their choosing (year-end giving, special event, general-operating fundraising, mission education/information) and develop a plan to implement it, using storytelling techniques, uniquely on: Facebook, Twitter, and Instagram.

Facilitators: Abbie Tykocki, Burlington Telecom; Becky Holt, COTS


CREATING A CONFLUENCE OF INFLUENCE: TELL YOUR STORY THROUGH THE PEOPLE WHO KNOW IT BEST
1 - 4 pm
Communication has changed drastically with the evolution of digital media. On digital platforms, "paying to play" may work for big brands, but when it comes to causes, people are looking to those they trust to help guide their clicking, giving, and volunteering decisions. This workshop will focus on the intersection of storytelling and social media, which plays a big part in the "influencer economy." Learn what that is, how it works against nonprofits, and how you can leverage it to benefit your mission, specifically by working with staff and volunteers to create your own digital ambassadors -- your army of storytellers to share why your work matters and how it helps.

Facilitator: Becky Holt, COTS; Ava Kelly, Good Done Well

The Vermont Story Lab is a project of the Preservation Trust of Vermont

Preservation Trust of Vermont
104 Church Street
Burlington, VT  05401
802-658-6647