|
Amid healthcare practices’ ever-present competitive challenges and secular growth opportunities, Starting with Why is an attitudinally healthy choice. This is the reason (291 weeks ago), Volume 2 featured Simon Sinek’s motivation:
“How Great Leaders Inspire Everyone to Take Action.”
| | |
As a refresher, see Simon’s thought-provoking TEDx talk and enthusiastically devour his popular book. | | | |
One primary message is “People don’t buy what you do, they buy why you do it.”
Deeply admiring those Elevating the Profession, this early Practice Growth Insights asserted:
“If Communicating Well is one CORE ‘Why,’ then this essence should be strategically infused into all your practice branding, culture and grassroots educational marketing initiatives. Led by a genuinely patient-centric ‘Why,’ it is imperative to consistently express this central message to your team, patients and local healthcare community in professional ways which are ‘loud and clear.’”
| | |
With the holiday season fast approaching, gain rejuvenation from a Sense of Purpose (and Urgency).
This is Why last week’s volume professed:
| | |
“While putting ‘perfect gifts’ in sight catalyzes retail success, those with auditory challenges deserve a healthy counterbalance emphasizing Why communication wellness elevates experiential aspects of cherished times with family, friends and colleagues.”
“At home, work and play, people deserve to hear better every day. With an authentic sense of purpose, aspirational messages should encourage those with hearing challenges to invest in high-integrity care which consistently delivers Joys of Hearing.”
| | By embracing our 6 Growth Steps, methodical practices optimize results with strategic solutions, while modeling success cycle rigor for next practice growth programs. Consider this process an advantageous gift which keeps on giving. | | Our Friends & Family/Joys of Hearing collection is... | | To effectively nurture advocacy, 10 curated volumes show: | | |
“While leading practices understand the rationale, more should gain from inspirational themes and systematic processes which reliably increase friends and family referrals. In countless conversations, busy clinicians routinely self-assess their performance with respect to these core goals as ‘we make occasional efforts but must do better.’ On a scale from 1-10, how productive is your internal referral program and are needed improvements deemed imperative?”
“With professional intent, your team shares the Joy of Hearing with those entrusted in your care. These days, more joy is all good.”
| | “Just as you provide patients the right fit with verified protocols, you and your colleagues must apply healthy habits in asking proper questions, at the right time, in your own words. When you bring better hearing to patients’ lives, with reciprocity in mind, they are naturally receptive to advocacy discussions.” | | From a business perspective, Do the Math: | | |
As your friends and family referrals grow, so will positive financial impacts. Based on conservative $5000 average transaction value, effective referral nurturing and helping of:
- 1 additional patient weekly creates 52 x $5000 = $260,000 of incremental annual revenue
- 2 additional patients weekly create 104 x $5000 = $520,000 of incremental annual revenue
| | | Volume 171 strongly recommends Building Success on Success virtues: | | “Encouraging happy patients to share joys of hearing in their circle of life, enthusiasm about prescribed solutions is a healthy catalyst to nurture advocacy. With priceless quality-of-life improvements the heart of the matter, let’s delve into associated economic terms (another acronym…):” | | “For discussion’s sake, we assess these intuitive variables:” | |
- Age at initial fitting, a new patient
- Upgrade frequency, a loyal patient
- # of fittings throughout their lifetime
- # of referrals to other new patients
| | | |
“By the numbers, what can be learned from contrasting 2 distinct journeys?”
“LVOPS = $42,500 ($5,000 + $17,500 + $20,000), perhaps more when 4 friends advocate with other prospective patients. Notably, as positive trends accelerate, marketing resources can be conserved and/or redirected to other community outreach initiatives such as physician referrals.”
| | Our Friends & Family/Joys of Hearing primer concludes next week with: | | If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at: | | |
View Previous 50 Issues by Clicking on Links Below:
PGI #292 2025-10-29 | Joys of Hearing. Sensible, not Spooky.
PGI #291 2025-10-22 | Golden Years, Taking Care of Ears
PGI #290 2025-10-15 | Healthy Hearing & Better Living. On Purpose.
PGI #289 2025-10-08 | Your Medical Networking, Amplify Impact Well
PGI #288 2025-10-01 | Educate Well Monthly, In Practice
PGI #287 2025-09-24 | To Educate Well Monthly, Take Healthy Steps
PGI #286 2025-09-17 | Get Strategic, Pick Educate Well Monthly
PGI #285 2025-09-10 | Clicks & Picks. Get Strategic.
PGI #284 2025-09-03 | To Operationalize Strategic Themes. Grow Wiser.
PGI #283 2025-08-27 | 100 Strategic Themes, Your Practice Growth Dreams
PGI #282 2025-08-20 | Who Knew? Strategic Themes, Level Up.
PGI #281 2025-08-13 | Who Knew? Your Table of Contents (TOC).
PGI #280 2025-08-06 | Discover Solutions, Elevate the Profession
PGI #279 2025-07-30 | Grassroots Educational Marketing. Organic Growth.
PGI #278 2025-07-23 | Your Practice Growth. In Sight, In Mind.
PGI #277 2025-07-16 | Practice Growth Insights™, Open for Curiosity
PGI #276 2025-07-09 | Practice Growth by Design, Looking Helpful
PGI #275 2025-07-02 | Happy Volunteerism. What’s In It for Them?
PGI #274 2025-06-25 | Resident-Centric, Advocacy+
PGI #273 2025-06-18 | Social Studies. Dynamic Duo.
PGI #272 2025-06-11 | C is For Community, Master the Obvious
PGI #271 2025-06-04 | Resident-Centric Alignment, Take Advantage.
PGI #270 2025-05-28 | Empathetic Leadership, Healthy Teamwork
PGI #269 2025-05-21 | Better Hearing, Better Living.
PGI #268 2025-05-14 | Super Seniors, Special Opportunities
PGI #267 2025-05-07 | Supportive Leadership Gets Organized
PGI #266 2025-04-30 | Making Things Easier, Just Takes Practice
PGI #265 2025-04-23 | To Compete Well, Take Advantage
PGI #264 2025-04-16 | Practice Culture Commitments (PCC), Humanistic Advantages
PGI #263 2025-04-09 | Point of Consult, Eye-Catching Influence.
PGI #262 2025-04-02 | Point of Consult Destiny, In Sight.
PGI #261 2025-03-26 | Sound Booth Signals, Get the Picture.
PGI #260 2025-03-19 | The Patients' Journey. Aligned Awareness Serves Well.
PGI #259 2025-03-12 | Practice Growth Insights™, 5 Years & Counting
PGI #258 2025-03-05 | Be Impressive. Take (Informational…) Sides.
PGI #257 2025-02-26 | Present Well. The Folder is the Holder
PGI #256 2025-02-19 | How Gatekeepers Can Open Doors
PGI #255 2025-02-12 | Professional Impressions, Mutual Benefits
PGI #254 2025-02-05 | Your Spheres of Influence Amplify Impact
PGI #253 2025-01-29 | Expert Care Teams, Super Important.
PGI #252 2025-01-22 | Physician Referrals, It Takes a Team
PGI #251 2025-01-15 | Physician Referrals, Rich Ties
PGI #250 2025-01-08 | 2025, Here You Grow
PGI #249 2025-01-01 | A Year in Review, A World of Opportunity
PGI #248 2024-12-25 | In 2025, Elevate the Profession (Again…)
PGI #247 2024-12-18 | 2025 Physician Referrals, Be Resolved
PGI #246 2024-12-11 | Joys of Hearing Contest, Teamwork Counts
PGI #245 2024-12-04 | Be Happy to Hear, Upbeat Makes Sense
PGI #244 2024-11-27 | Healthy Benefits, Timely Reminders
PGI #243 2024-11-20 | Joys of Hearing Referral Rhythms, Masterful Techniques
View our entire collection.
| | |
©HIGH DEFINITION IMPRESSIONS (HDI) 2004-2025
INTELLECTUAL PROPERTY WARNING: Intellectual property contained in this email including HealthScapes® is the exclusive property of High Definition Impressions (HDI) and intended solely for viewing purposes.This intellectual property cannot be reproduced in any way without the expressed written consent of HDI. Any disclosure, copying, use, or distribution of the information or designs included on this website is strictly prohibited.
| | | | |
