Volume 85
November 10, 2021
Snapshots, For the Better
  • Family Automotive
  • Pandemic Struggles
  • Communication Problems
  • Balancing Intentions
  • Exploratory Dialogue
  • Opportune Moments
Greetings!
As our B2B2C strategic sequence concludes, we enjoy a case study, in story form.
Kelly Kinder cherished being the Human Resource (HR) manager for Family Automotive, a multi-brand car dealer group in a big city. After decades of growth, their busy locations furnished career opportunities to hundreds of loyal employees. Beyond exemplary service with new and used cars, their community involvement and spirit was impressive. Clearly, their corporate culture strove for long-term success led by a talented team. As competitive upstarts were driven out of business, Family Automotive prospered with pride.

With vibrant intention, carefully selected team members were methodically trained and inspired by company veterans. As a consummate professional, Kelly aspired to present a quality-of-life benefit array which rewarded her colleagues and their families. In an evolving healthcare landscape, she constantly fought anguished battles and mounting costs from dominant insurance entities. Like many businesses trying to survive pandemic challenges, Family Automotive struggled, including a semiconductor-induced shortage of cars to sell. With revenues down and margins squeezed, employee benefit budgets endured drastic cuts. While planning ahead, diminished support capabilities were heartbreaking.
"Challenges are what make life interesting
and overcoming them is what makes them meaningful."
—Joshua J. Marine
As Kelly interacted with older colleagues, she recognized frontline salespeople and backroom mechanics had notable difficulties conversing. In particular, loud repair areas made effective communication problematic and hearing conservation needs evident. Not knowing how to procure trusted hearing healthcare from reputable sources and lacking financial resources, viable action steps were uncertain. How could new benefits be added when many had been eliminated?

Given her prominent gatekeeper role, she fielded innumerable inquiries from vendors seeking access to their large cohort. While suitors claimed her team’s best interests were paramount, Kelly adeptly balanced true intentions.
One Friday, an unexpected visitor arrived, Lisa Grant from Hometown Hearing. Sensing an opportune moment to potentially problem solve, Kelly welcomed an informative chat. Like Family Automotive, Hometown Hearing had served their community for decades and supported local causes. As exploratory dialogue gained momentum, Kelly admired Lisa’s high-integrity approach, whole person care philosophy and passion. While gaining perspective on various types of personalized hearing solutions, they discussed comorbidity education, noise-induced hearing loss prevention and tinnitus treatment.

As Kelly contemplated how newfound expertise could benefit her colleagues, she asked how costly this association would be. Lisa’s reply surprised and gratified her.
On a complimentary basis, Hometown Hearing would eagerly:

  • Provide sound advice on noise-induced hearing loss concerns
  • Supply reputable educational information about hearing loss and comorbidities
  • Participate in employee health fairs
  • Coordinate evidence-based testing and screenings, including onsite
  • Offer special savings for team members and their families
  • Creatively raise awareness about why Better Hearing is Better Healthcare

Discovering authentic collaboration was music to Kelly’s Corporate Wellness Program ears. Sometimes, when opportunity knocks, listening up is wise.
With awareness objectives essential, choice educational ideas were highlighted:
Lisa explained why eye-catching acrylic displays should be purposely placed in HR offices, lunchrooms and other high traffic areas. In Sight, In Mind.
Regarding social media, Kelly was captivated by seeing Hometown Hearing’s Wellness Wednesdays collection, with these diabetes examples highly relevant to their group.

Triggered by their impromptu meeting, caring partnership advanced for years. Together, they brought Joys of Hearing to 100s of Family Automotive team members, their families and community. Not needing to reinvent the wheel, their Healthy Hearing, Good Business program rolled with it, benefitting all involved. They recognized precious sounds mattered and without much traffic on the extra mile, the hearing component of their Corporate Wellness Program was high performance.

Having detailed various ways to stimulate practice growth from the Outside In, pursuant to a strong 2021 finish, next week’s issue will be highly motivating +. See you there.
Bruce Essman
CEO
High Definition Impressions (HDI)



314.276.7392
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