VeloNews and Bicycle Retailer & Industry News Expand Distribution of the Sea Otter Guide to Reach Millions of New Readers

Boulder, Colorado, USA — February 15, 2019 — Between VeloNews, Bicycle Retailer & Industry News and other media brands owned by Pocket Outdoor Media, April’s Sea Otter Guide will reach the widest consumer and trade audience ever via print and online delivery.
The Guide will be mailed to Bicycle Retailer’s 8,000 subscribers with its April 1 issue as well as the more than 23,000 paid subscribers to VeloNews. It will also be included inVeloNews newsstand distribution in April.
Further increasing the Guide’s reach is Pocket Outdoor Media’s vast online audience. The Guide, as a digital magazine, will be presented an anticipated 6.8 million times to the most engaged audience of cycling enthusiasts, triathletes, runners, manufacturers, and bicycle dealers in America through VeloNews, Triathlete, Competitor Running, and Women’s Running.
“With this program, millions of consumers will learn about this year’s Sea Otter,” said Frank Yohannan, President and CEO of the Sea Otter Classic. “No race is complete without VeloNews and Triathlete in the mix. And this new partnership, part of a long-standing program with Bicycle Retailer, delivers unprecedented reach. Our team at Sea Otter is thrilled to have the best media brands in cycling backing this year’s festival,” he said.
Andrew Pemberton, Pocket Outdoor Media’s CEO, said, “Sea Otter has never enjoyed such a wide reach. Our readership is heavily engaged in cycling. They ride the most; they are the most active shoppers for cycling gear; and they travel to marquee events like Sea Otter year-round. This partnership showcases what our media brands can do to support endurance sports events.”
Marc Sani, Bicycle Retailer’s interim publisher, said Bicycle Retailer has been producing the Sea Otter Guide for almost a decade. “Having been purchased by POM, and by us working together, we can now offer fantastic reach for the Guide,” he said. “The Sea Otter Classic is the most important cycling event in North America today, and helping it grow in national prominence through Pocket Outdoor Media’s audience—both in print and online—is a tremendous boon for the industry and for Sea Otter exhibitors,” Sani said.
About Sea Otter Classic
Regarded as the world’s largest cycling festival, this four-day “Celebration of Cycling” hosts nearly 10,000 professional and amateur athletes and 70,000 fans. The 29th Annual Sea Otter Classic takes place April 11-14, 2019 at the Laguna Seca Recreation Area, Monterey, California. For more information, contact Jeannie Retamoso at  or call (800) 218-8411.
About Pocket Outdoor Media  
Pocket Outdoor Media, the leading publisher in endurance sports, acquired Bicycle Retailer & Industry News on January 31st. From web to print, podcast to social, Pocket Outdoor Media brands earned 303 million content views last year, reaching the most active and influential consumers in cycling, triathlon, and running. Our brands include VeloNews, America’s leading bike racing media brand; Triathlete, the world’s #1 triathlon resource; Women’s Running, the most popular resource for women runners; Competitor Running, the most trusted resource for performance-minded runners; Bicycle Retailer & Industry News, the world’s leading bicycle trade journal; and VeloPress, the world’s leading publisher of books on endurance sports. Pocket Outdoor Media is headquartered in Boulder, Colorado. See more at .
Media Inquiries
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Advertising, Sponsorships, and Partnerships
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Karl Wiedeman, Bicycle Retailer & Industry News East Coast Sales, , (203) 906-5806
Barry Kingwill or Jim Kingwill, Bicycle Retailer & Industry News Midwest Sales,  or
Ellen Butler Bicycle Retailer & Industry News West Sales, , (720) 288-0160
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