Stay With Us - Verona Road Business Coalition
Stay Connected with the Verona Road Construction Project

The Verona Road Business Coalition (VRBC) is a volunteer group of Verona Road businesses and citizens concerned about the largest and longest urban road construction in the state of Wisconsin. Its mission is to minimize disruption to businesses over the projected five-year construction period; keep businesses, customers and the general public informed of alternate routes; provide help and support for people and businesses affected by the ongoing Verona Road construction issues; advocate with governmental entities for the businesses affected by the construction; and finally and most importantly, develop and execute joint marketing campaigns to promote the businesses in the corridor.


Happy Spring, Happy Easter, and Happy Road Construction Season! As we roll into the new season, take a look at what we've got  planned for 'Paving the Way' for you. From our upcoming 'Best Practices & Lessons Learned' - Part 2, Surviving the Orange Barrel Plight panel discussion, to the launch of our new VRBC website, and important advocacy and outreach initiatives with WisDOT...we have a busy season ahead of us. 

VRBC is busy implementing its strategic efforts through the Executive, Marketing, Logistics and Community Outreach Committees. Our Committees all have open seats for business owners and community stakeholders. 


Mark your calendars.  Get Involved With Us.


VRBC - Paving the Way in 2015!


Cindy K. Jaggi
Project Manager, Verona Road Business Coalition
VRBC Calendar of Events:

April 8, 2015 - 'LESSONS LEARNS FROM ROAD CONSTRUCTION' - Part 2, Surviving the Orange Barrel Plight.  3:30 - 4:30 pm, Wisconsin Bank &Trust, Conf. Rm. 119 Junction Rd. Madison, WI

April 14, 2015 - Marketing Committee Meeting,
8:30 - 9:30 am,  Rippe Keane Marketing Inc.

5950 Seminole Center Court. Room 220, on the corner of Seminole and PD across from Oak Bank.


April 24, 2015 - VRBC Executive Committee Meeting,
8:30 - 9:30 am, City of Fitchburg Conf. Rm.

We Are Listening To You! VRBC Block Captains Work with Local Businesses to complete Survey

The VRBC Block Captains are contacting local businesses in their blocks to ask for your help in completing the VRBC Business Survey. Thank you to all who have already responded. We need your input - tell us what you were most concerned about during the upcoming Verona Road construction project. 

Thank you for your responses...We Are Listening!

Please mark your calendars! 

'LESSONS LEARNS FROM ROAD CONSTRUCTION' - Part 2, Surviving the Orange Barrel Plight.  


Join business owners and community leaders from the following communities/neighborhoods as they share their experiences on Surviving and Thriving during Road Construction:

  • Waunakee - Business Owners & Chamber members
  • Monona Drive - Mayor Bob Miller
  • Willy Street - Nate Mathis - Vargas, owner of Dog Haus University and President of the Capital East Assn.
  • Johnson Street - Jim Wright, Owner of  Cork & Bottle & other business owners


Wednesday, April 8th at 3:30 - 4:30 pm at the Wisconsin Bank & Trust Conference Room on the Lower Level, located at 119 Junction Road, Madison, WI


Topics being addressed during the meeting:

  • How were the businesses in your community/neighborhood impacted by road construction - ie: Decrease in business from previous year, decrease in customer traffic, access issues, communication with WisDOT, etc?
  • How did you survive and thrive during the road construction?
  • What 'Lessons were Learned' that can be communicated to the Verona Road Businesses that will be facing the upcoming road construction in 2016?
  • What 'Best practices' were developed, implemented that helped your business survive the construction?
  • Importance of Advocacy and Communication during road construction
  • Any helpful resources that should be investigated, explored, etc.

All Are Welcome!  

Please plan to join us for this important Business Seminar.

Update from WisDOT

Steve Theisen, WisDOT Communications Manager, and Logistics Committee member update: 

  • Stage 2 work will be 'put out for bid' in June 2016 with a LET date in July 2016.
  • The appraisal process for Stage 2 is currently planned to be complete by late July/early August 2015
  • Traffic shift has occurred on the eastbound Beltline, from Verona Road to Seminole Highway - Starting April 3rd!
    All eastbound Beltline traffic will be shifted onto the westbound side, between Verona Road (US 18/151) and Seminole Highway, until late fall 2015. All lanes of traffic will remain open in each direction. Motorists are advised to follow signs, pavement markings and stay in their lane when traveling through this area.

    Please be alert for crews working in the area and drive with caution through all work zones. 

  •  The Verona Road (US 18/151) Project website has been redesigned! It's now mobile-friendly!! Check out the new look at While there, be sure to sign up for project email updates!

VRBC Website Launching in April!
Watch for details.

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