The Verona Road Business Coalition (VRBC) is a volunteer group of Verona Road businesses and citizens concerned about the largest and longest urban road construction in the state of Wisconsin. Its mission is to minimize disruption to businesses over the projected five-year construction period; keep businesses, customers and the general public informed of alternate routes; provide help and support for people and businesses affected by the ongoing Verona Road construction issues; advocate with governmental entities for the businesses affected by the construction; and finally and most importantly, develop and execute joint marketing campaigns to promote the businesses in the corridor.
Happy Spring, Happy Easter, and Happy Road Construction Season! As we roll into the new season, take a look at what we've got planned for 'Paving the Way' for you. From our upcoming 'Best Practices & Lessons Learned' - Part 2, Surviving the Orange Barrel Plight panel discussion, to the launch of our new VRBC website, and important advocacy and outreach initiatives with WisDOT...we have a busy season ahead of us.
VRBC is busy implementing its strategic efforts through the Executive, Marketing, Logistics and Community Outreach Committees. Our Committees all have open seats for business owners and community stakeholders.
Mark your calendars. Get Involved With Us.
VRBC - Paving the Way in 2015!
Cindy K. Jaggi
Project Manager, Verona Road Business Coalition