Verona Road Business Coalition
The Verona Road Business Coalition (VRBC) is a volunteer group of Verona Road businesses and citizens concerned about one of the largest and longest urban road construction in the state of Wisconsin. Our mission is to minimize disruption to businesses over the projected five-year construction period; keep businesses, customers and the general public informed of alternate routes; provide help and support for people and businesses affected by the ongoing Verona Road construction issues; advocate with governmental entities for the businesses affected by the construction; and to develop and execute joint marketing campaigns to promote the businesses in the corridor.

As area students are shopping for school supplies and packing their brand-new backpacks for the start of a new school year, it may be time to remind motorists on sharing the roads with school buses and school children in crosswalks.
Our lives are filled with distractions, but we must put them aside and focus on the road ahead when we get behind the wheel. Even a momentary distraction - especially around school buses and in school zones - can lead to mishaps.  As the school bell is about to ring once again, WisDOT reminds motorists to be cautious and to obey the traffic laws regarding stopped buses.  
Take a look at what we've got  planned for you...From our upcoming 'Oktoberfest Customer Appreciation Event'  to the important advocacy and outreach initiatives we have engaged in with WisDOT, urging them support funding the US Highway 151/Verona Road reconstruction project with NO delays...we have a busy season ahead of us. 

Thank you for the work that you do to make the Verona Road Corridor a great place to live, work & play! 
VRBC - Building Our Future!

Cindy K. Jaggi
Project Manager, Verona Road Business Coalition
VRBC Calendar of Events:

August 18, 2015 - WisDOT  
Stage One Business Mtg, 3 - 5:00 pm,  
Verona Road Project field office, 
49 Kessel Court, Madison, WI 53711
August 20, 2015 - VRBC Executive Committee Meeting
8:30 - 9:30 am, City of Fitchburg Conf. Rm.

August 20, 2015 - VRBC Block Captain & Logistics Meeting
8:30 - 9:30 am, City of Fitchburg Conf. Rm.

September 4, 2015 - VRBC Marketing Committee Meeting
8:30 - 9:30 am, Fitchburg Hy Vee, Fitchburg, WI 

September 17, 2015 - VRBC OKTOBERFEST Customer Appreciation Event
4:00 - 7:00 pm, Fitchburg HyVee Parking Lot

VRBC OKTOBERFEST Customer Appreciation Event

Thursday, September 17th, from 4:00 - 7:00 pm
Fitchburg HyVee
2920 Fitchrona Road
Fitchburg, WI

Come and show your support for the Verona Road Business Coalition Oktoberfest Event and enjoy the following:
  • Great Food provided by Fitchburg HyVee and Quivey's Grove
  • Live Polka Music by the Greg Anderson Band
  • Authentic Swiss Yodeling
  • A visit by Bucky Badger
  • Cold Beverages
Tickets are $10 in advance and $12 at the door. Ticket includes one meal and one drink. Tickets can be purchased at the City of Fitchburg, Fitchburg HyVee and Oak Bank.

All Are Welcome!   Please plan to join us for this event!
Sub-Zero Group, Inc. 
Expanding in Dane County
Sub-Zero Group Inc., the leading manufacturer of luxury appliances, is undertaking a $62 million expansion of its facility in Fitchburg, Wisconsin-a project expected to bring more than 300 jobs to Dane County over the next three years.
"As we approached this expansion, we reviewed our facility planning to best utilize our resources to meet increased demand and expected growth for the Wolf cooking brand, and to produce our new line of dishwashers under the new brand Cove launching in 2017," said James J. Bakke, company president and CEO. "We are concentrating on lean state-of-the-art manufacturing practices to ensure our leading edge quality control and flexibility, and to maintain a leadership position in the face of changing market demands and competition."

The company's 66-acre Fitchburg campus will expand to 99 acres to accommodate a 400,000-square-foot addition to its current Wolf facility. The Wolf plant will more than double in size to reach 755,000 square feet. It is adjacent to the Sub-Zero Built-in plant and the Westye F. Bakke training center. Construction is now under way and the project is expected to be completed in late 2016.
Ward - Brodt Music Company Relocates to Fitchburg

Ward - Brodt Music Company, a Madison icon for over 88 years, has relocated their business to Fitchburg at 5976 Executive Dr, Fitchburg, WI 53719. 

'We love it in Fitchburg,' said Mick Faulhaber, President and CEO of the company. Fitchburg offers a great business environment and more efficiency in Ward - Brodt's new location where they occupy 14,687 sq. feet of sales floor, music showcase rooms, instrument repair/service, warehouse operations and administation offices.  

From its start, Ward - Brodt has been focused on supplying instruments that support music education programs and nurturing strong relationships with the music educators offering instrument rentals for beginners and repair service. 

Stop in and visit Connie Smith, the General Manager of the store and Damien Smith the Sales Floor manager for all your Back-to-School instrument rental needs.

Store hours: Mon - Sat. 10:00 am - 6:00 pm; Closed Sundays.  
Visit our website:
Update from WisDOT - 
Steve Theisen, Communications Manager:


August 18, 2015 - WisDOT  
Stage One Business Meeting, 
3 - 5:00 pm,  
Verona Road Project office, 
49 Kessel Court, Madison, WI 
  • The appraisal process for Stage 2 is nearly completed.
  • Verona Road and Frontage Roads: Daytime single lane closures on Verona Road southbound at the Beltline and the westbound Beltline off ramp to Verona Road.
  • East Frontage Road, between Britta Parkway and Whenona Drive, CLOSED to through traffic until early September.
    Final restoration work on Verona Road and frontage roads. 
      • Light box construction will continue at the Carling Drive and Allied Drive intersection.
      • Warwick Way CLOSED, between Doncaster Drive and Danbury Street, until September 2015 for pedestrian overpass construction.
      • No detour posted; local access to be maintained.
      • Overpass removed and signed sidewalk detour route in effect until early September 2015. 
  •   As crews finalize work on Verona Road, between the Beltline and Raymond Road, and the area frontage roads, please be alert and drive with caution in all work zones.
  • Be sure to check out WisDOT's website for updates.
Become a VRBC Sponsor!

Demonstrate your commitment to Fitchburg, Madison and Verona area businesses and the overall community by making a 2015 contribution to the Verona Road Business Coalition (VRBC). Businesses who participate in 2015 at the sponsorship levels set forth below will be identified as 'VRBC Charter Sponsors' on the VRBC Website and other VRBC promotional materials. For more information on becoming a Sponsor, visit VRBC Sponsorship Opportunities.


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