Verona Road Business Coalition

Request Joint Finance Committee To Fund Transportation Projects

Verona Road Business Coalition is working with other statewide organizations in an effort to have the Joint Finance Committee (JFC) approve WisDOT's request for $350 million in contingency bonding that was approved in the State budget. We ask that you consider sending a letter to your region's legislative team supporting that bonding. The Governor proposed borrowing $1.3 billion for transportation in the new biennial budget, but the legislature reduced that to $500 million with an option to add $350 million later upon JFC approval of the contingency bonding, that is the subject of this request.

For your consideration,  click here for a sample letter for your use in communicating with your legislators in support of this much needed funding. As background, WisDOT Secretary Gottleib's October 19th letter to the JFC has been provided. This will be helpful in understanding the local impacts.

Please contact Cindy Jaggi, VRBC's Project Manager, with any questions. Cindy can be reached at
Thank you for the work that you do to make the Verona Road Corridor a great place to live, work & play!  VRBC - Building Our Future!

VRBC Calendar of Events:

Wednesday, November 11, 2015 - WisDOT Verona Road Project Open House
7:30 a.m. - 9:30 a.m.
Verona Road Project field office
49 Kessel Court, Madison, WI 

November 12, 2015 - City of Fitchburg Business Appreciation Luncheon
11:30 am - 1:15 pm, BTC Center, 5445 E. Cheryl Parkway, Fitchburg, WI

November 13, 2015 - VRBC Marketing Committee Meeting
8:30 - 9:30 am, Fitchburg Hy Vee, Fitchburg, WI

December 10, 2015 - VRBC Marketing Committee Meeting
8:30 - 9:30 am, Fitchburg Hy Vee, Fitchburg, WI

2015 City of Fitchburg Business Appreciation Luncheon

You are invited to the 2015 Fitchburg Business Appreciation being held on Thursday, November 12 th  at the BioPharmaceutical Technology Center (BTC) from 11:30 am to 1:15 pm.  

Anthony Gray, President and CEO from the Institute for Global Ethics will be the Keynote Speaker. His presentation is entitled: Ethical Fitness: Decisions on the Fly. 

We hope that you will be able to join us.
TDA Report: Highway Projects 

The VRBC worked in collaboration with the Transportation Development Association of Wisconsin to release a new report that quantifies the benefit of not delaying four highway projects and the impact on Wisconsin's economy.  The report, entitled The Benefits of Modernizing Wisconsin's Highway Corridors, details not only the short-term impact of the construction of the project but the on-going benefits to businesses.
The University of Wisconsin-Whitewater Fiscal and Economic Research Center (FERC) was contracted to conduct analysis of the economic impact of the remaining amounts to be spent on the highway improvements and the growth of ancillary businesses in the affected communities.
The four projects analyzed are I-39/90 from Madison to the Wisconsin-Illinois state line, U.S. Highway 10/State Highway 441 in the Fox River Valley,  U.S. Highway 151/Verona Road on Madison's west side, State Highway 23 between Fond du Lac and Plymouth.
The Verona Road project was studied in the report and will contribute to the region's economy as follows:
Short-term economic impact from construction Over $250 million and almost 500 jobs.
On-going benefits to businesses:  Almost $16 million annually which will support over 150 jobs.
To learn more about the key findings, click here.

Saris Cycling Group expanding in Dane County in 2016
Saris Cycling Group, formerly Graber Products, Inc, located at 5253 Verona Road will be expanding their current facilities in 2016. Saris Cycling Group will be  adding an additional 18,000+ sq ft. to their facility to accomodate the expansion of current production capabilities to meet future demands. The addition is projected to be  completed by early 2016.
The business was started in 1974 and purchased by current owners Chris and Sara Fortune in 1989. The company is in the bicycle industry and sells four primary product lines:
  1. Bicycle transport solutions via the rear of vehicles: Truck mount, hitch mount, or truck bed mount
  2. Bicycle parking solutions for Commercial Business - either inside or outside the building; and residential parking solutions
  3. Indoor training solutions via your bicycle on indoor trainers or through stand-alone indoor cycles
  4. Power Measurement devices that measure how hard you work while riding your bicycle or indoor cycle
  Saris Cycling Group presently employs approximately 180 full - time people in the area.

Welcome New Businesses to the Verona Road Corridor

Fairyland Daycare Center, 6200 Nesbitt Road, Fitchburg, WI
MadPower Training, 5264 Verona Road, Madison, WI
Farmer's Insurance, Matthew Neuhaus6200 Nesbitt Rd, Fitchburg, WI 

Update from WisDOT - 
Steve Theisen, Communications Manager:

November 11, 2015 - FINAL 2015 WisDOT   Business Meeting
7:30 - 9:30 am,  
Verona Road Project office, 
49 Kessel Court, Madison, WI 

TRAFFIC ALERT: Eastbound Beltline traffic, between Whitney Way and Seminole Highway, is now shifted to the new lanes. Crews will work on the Beltline median area in preparation for next year's construction work for the westbound Beltline. Westbound and eastbound Beltline traffic, from Whitney Way to Seminole Highway, will stay in this current configuration until spring 2016.


Verona Road, Midvale Boulevard and Frontage Roads
  • East Frontage Road, between Britta Parkway and Whenona Drive is OPEN.
  • Warwick Way is OPEN, between Doncaster Drive and Danbury Street.
  • On Midvale Boulevard, between Nakoma Road and the westbound Beltline ramps, temporary signal poles to be installed - Daytime lane closures to occur.
  • Utility relocation work by MG&E to occur at various locations on Midvale Boulevard.
Week of November 2-7
  • Work will continue on new eastbound Beltline median lanes, between the existing pedestrian bridge west of Verona Road and Seminole Highway. 
  • Nighttime lane closures on eastbound and westbound lanes are anticipated along with daytime operations
  • Nighttime ramp closure from eastbound Beltline to Verona Road is anticipated  for concrete items and pavement markings

  • Nighttime work on Verona Road is anticipated for the week of November 2.  Lane closures (10 pm - 5 am) in northbound and southbound directions are anticipated throughout the week.  The Bridge Contractor will be removing forms and overhang brackets from the bridge over Verona Road.  
  • Work on Midvale Blvd., between Nakoma Road and the westbound Beltline ramps, will continue this week. 

Be sure to check out WisDOT's website for updates.

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