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According to a recent Ipsos study, the threat of environmental disaster due to insufficient measures to address climate change raises concerns for 73% of Canadians.
Mounting anxiety over climate change also influences younger generations and their investment strategies. As per a recent survey by BNN Bloomberg and RATESDOTCA, 60% of homeowners under age 34 are rethinking their living locations to avoid areas prone to extreme weather events triggered by climate change.
Young Canadians prefer eco-conscious investment options, leading the way in the growth of ESG-conscious investing, which considers the company or fund's environmental, social and corporate governance impact. According to Ipsos, 71% of Canadians aged 18 to 34 confirm that ESG plays a significant role in their purchasing decisions and investment strategies. Unlike previous generations, Gen Z is leaping to invest earlier, with a quarter of Canadian Gen-Zers starting to invest before turning 18.
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