Video Brochure Analytics

Tracking your marketing is helpful, right? I mean, who wants to spend money on marketing strategies that don't work well enough?

That said, analytics about video brochures have become a hot topic. To address it, here's Bill Diaz—VP of Sales for MediaFast—sharing important information.

At MediaFast, we've been in business for over 30 years, offering video brochures, video mailers, and video boxes for over a decade. Be that as it may, the concept of "smart video brochures" or "connected video cards" isn't new.

However, as Bill described, we decided long ago not to offer digital tracking because we don't want to be associated with invading people's privacy. And the reality is, it just isn’t necessary.

Instead, we choose to preserve the excitement. When a video brochure/mailer/box arrives, the recipient usually has no clue what they are holding until the piece opens and begins playing. At that very moment, it’s all smiles and a WOW factor that's off the charts.

We feel that experience would be very different if a recipient's engagement begins with reading “By opening this device, we are now collecting real time data regarding your use of this marketing piece.” Smiles are now analytical frowns with thoughts about whether it should be opened.

For example, a salesperson at Cornerstone On Demand, one of our clients, shared this testimonial.

"I have been trying to get a hold of (this) company for months now with no luck. Then I sent their CEO the video brochure mailer and he all of the sudden called me to set up an appointment! Yay!"

Thinking about it, if a sticker on the unit had told this CEO his movements and interaction with it would be tracked as soon as he opened it, how do you think he would have responded? Would analytics have increased his willingness to react?

We have over a decade of experience showing that video mailers provide an ROI like nothing else, and we don’t want to pollute this incredible video messaging experience.

To see examples of our industry-leading video brochures, click MediaFast Product Gallery.

And to learn more about Video Brochures and how we can help you successfully distribute them, contact us today at sales@mediafast.com.

This Month's Case Study:

Redd Summit Advisors

Redd Summit Advisors is a group of ranchers, insurance experts, sales agents, customer support specialists, and GIS mapping specialists who sell drought insurance and livestock risk protection insurance.

They operate with two goals in mind. One is to help ranching families mitigate risk, and the other is to help them stay on their land for generations to come.

Regarding video brochures, they've helped them sell more insurance than any other strategy they've tried. So much so that they’ve continued to reorder for several years straight—the boost in sales is just too good for them to miss out on.