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Islamorada Rider Fare Communication Plan
To ensure a smooth transition to the new rider fare, Freebee will implement a comprehensive, multi-channel communication strategy designed to notify existing riders well in advance of implementation while educating new users on the updated fare structure.
1. In-App Pop-Up Notification
All users opening the Freebee app within the Islamorada service area will receive a full-screen pop-up notification announcing the new fare.
The notification will include:
- Effective date of the new fare
- Fare amount
- Accepted payment methods
This ensures every active rider receives the information before booking a trip.
2. Push Notifications
Freebee will send multiple push notifications to all registered Islamorada riders who have enabled notifications.
3. Email Campaign
Freebee will distribute an email campaign to all registered Islamorada users within our rider database.
The email will include:
- Effective date
- How to pay
- Frequently Asked Questions
- Customer Support contact information
4. Driver & Community Ambassador Outreach
Our Village Ambassadors interact with hundreds of riders each week and will play an important role in communicating the change.
Drivers will:
- Notify riders of the new fare during trips
- Answer basic rider questions
5. Customer Support
Freebee's customer support team will be fully briefed on the new fare structure and prepared to assist riders with:
- Payment setup
- Prepaid payment options
- General fare questions
- Technical assistance
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