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In the Zone: Focused and fearless—Nakai mid-build as a captivated crowd looks on.


World-Famous Master Craftsman Completes First-Ever Auto Show Build in Front of Thousands

New York, NY — (April 26, 2025): In a two-day, jaw-dropping high-intensity live performance, that made international headlines and lit up social media, legendary Porsche builder Akira Nakai, completed his first-ever auto show build at the 2025 New York Auto Show. The completed vehicle is now on display and can be seen through Sunday, April 27.


Flying in from Japan, Nakai transformed a 2006 Porsche Carrera S into one of his iconic wide-body creations right on the show floor, attracting huge crowds, major media coverage, and going viral across social media. The build took place over April 23 and 24 in the R2XPO Exhibit, where visitors watched, photographed, and filmed the master craftsman in action. From the moment he started cutting to the final bolt, the atmosphere was electric.


A Social Media Storm

The activation quickly went viral, racking up millions of views across TikTok, Instagram, and YouTube within hours. Photos and footage of Nakai San deep in the build process spread like wildfire, turning the R2XPO Exhibit into one of the most talked-about attractions at this year’s Show.


Tuning as performance art: Social media star Akira Nakai creating one of his signature masterpieces.

Precision at Work: Akira Nakai making his signature cuts on the real panel.

Wheel of Fortune: The owner of this vehicle will be left in no doubt about its unique origins.

Final Masterpiece: The completed RWB 2006 Porsche Carrera S, a bold fusion of Nakai’s signature wide-body style and pure performance.

About RWB – RAUH-Welt Begriff

Founded in Tokyo, RAUH-Welt Begriff (German for “Rough World Concept”) combines Japanese tuning culture with classic Porsche design. Known for ultra-wide fender flares, deep lips, and aggressive stance, RWB cars are rolling works of art—rebellious, beautiful, and completely unique.

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