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Webinars
Sept 8 | 10 - 11:00 am | Starter Company Plus Information Session
Starter Company PLUS is a great opportunity for budding entrepreneurs and existing business owners who want to start, expand, or buy a mainstream business in their community, and are not in school or working full time. Learn about the program process, eligibility, grant expenditures, agenda and schedule, and an opportunity for questions. Presented by Waterloo Region Small Business Centre

Did you know that the Government of Canada buys billions worth of goods and services each year? Do you think they only buy from big companies? Would you be surprised to learn that many of these contracts are awarded to small businesses in Canada? Join us to dispel some myths about selling to government and find out: What the government buys, who the government buys from, how the government buys. Presented by Invest Ottawa

Sept 8 | 2 - 4:00 pm | Business Planning
This session looks at the differences between a business plan, a business model canvas and the planning required in starting your own business. You will leave with a completed Business Model Canvas covering the following key points: Value Proposition, Customer Segments, Market Channels, Revenue and Expenses. Presented by Business Advisory Centre Durham

Sept 8 | 6:30 - 7:30 am | Starter Company Plus Information Session
Starter Company PLUS is a great opportunity for budding entrepreneurs and existing business owners who want to start, expand, or buy a mainstream business in their community, and are not in school or working full time. Learn about the program process, eligibility, grant expenditures, agenda and schedule, and an opportunity for questions. Presented by Waterloo Region Small Business Centre

Sept 9 | 10 - 11:30 pm | Google Advertising: The Free & The Paid
This beginner level seminar will show you how to get your business on the map. You’ll be amazed how easy it is! After that, you will learn how to make your listing shine, so your profile can appear more often and get you more clicks! Google’s paid form of advertising a.k.a Google Ads (formerly AdWords) is easier and cheaper than you think. This session will show you how to properly set it up – so you can make money right out of the gate instead of getting frustrated! Learn how to control costs per-click by showing up only when it’s most relevant to your business. Presented by Invest Ottawa

Sept 9 | 10 - 11:15 pm | Startup Business Basics
Starting a new business venture? Learn the necessary steps to start your business! This session includes: the various forms of business ownership; government regulations; he importance of a business plan; cash flow forecasting; identifying your target market and client profile; when and why to register for HST Presented by Waterloo Region Small Business Centre

Sept 9 | 11 - 1:00 pm | Driving Traffic using Social Media
In this workshop you will learn: Creating a buyer journey on social media; Aligning your online brand with your offline brand; Creative tactics to increase your traffic; What type of content to post. fee $30 Presented by; Business Advisory Centre Durham

When confronted with a challenge, leaders and managers need to decide WHO will take it on. Finding the right person makes all the difference. But now leaders have a new choice. INSTEAD of hiring a person to do the work, they can “hire” an AI instead. This sounds futuristic. It sounds complicated and expensive. But a new offering is now available: AI “as a service” (AIaaS). Presented by Invest Ottawa

Sept 10 | 9:30 - 11:30 am | Business Plan Masterclass
Are you already in business and wanting to put together your business plan for growth or financing options? This masterclass is for businesses who want hands-on help writing their own business plan. We will go through all the sections in the business plan as well as the cash flow document. Presented by: Business Advisory Centre Durham

Sept 10 | 10 - 11:30 am | Commerical Insurance 101
What kind of coverage do I need? What does a Commercial General Liability policy provide? What happens when my product/service fails and causes a loss to another party? Is this coverage necessary?Insurance is complicated but it doesn’t have to be. Join the host to help you understand the most commonly requested coverages, what they are intended to protect, and why you should consider them for your business. Presented by Cowan and Invest Ottawa

​Internet sales have grown significantly over in recent months, largely because many businesses are operating online and can deliver goods right to the door of their customers. While some businesses sell goods and services both online and in-store, others operate solely online. No matter what type of business you operate, you need to understand your Canadian sales tax obligations. Presented by Brampton Small Business Centre

Sept 10 | 11:30 - 12:30 pm | Why Your Business Needs An Online Store – ShopHERE powered by Google The goal of ShopHERE Powered By Google is to build and optimize online stores for small independent businesses and artists in just a matter of days. With ShopHERE, businesses get to expand their selling opportunities into the online market. When I sign up with ShopHERE, what do I get? An online Shopify ecommerce website customized with your information, theme, logo and branding; Hands-on assistance setting up and launching your online store; training to support your online store including topics like digital marketing, shipping and inventory management  training to support your online store including topics like digital marketing, shipping and inventory management.

COVID-19 has led to restrictions and lock downs, shifting consumer spending behaviours and demands, and logistical challenges that have constrained supplies of certain product groups. If your company is doing business domestically or abroad in the agriculture and agri-food sector and you’re concerned about the impacts of COVID-19, don’t miss Export Development Canada’s (EDC’s) free webinar, brought to you in collaboration with Farm Credit Canada (FCC). Presented by Invest Ottawa

Sept 10 | 3 - 5:00 pm | Developing Effective Business Systems
This topic will discuss how business owners can create effective business systems, which will have them working on their business, rather than in it, thereby creating the time and money freedom they desire. Presented by; Business Advisory Centre Durham

You don't need a big budget to get noticed on the web - you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this hands-on workshop, you'll learn the tricks and tools needed to market your business effectively on a shoestring budget. Presented by Digital Main Street

Sept 15 | 9:30 - 12:00 pm | Understanding ‘QuickBooks Online"
Accounting in the cloud is becoming more prevalent in today’s world; QuickBooks Online allows business owners to sync their ‘books’ with their bank, track expenses online, send professional invoices, get paid faster, and much more! This session will cover: Versions and getting started; Navigation, Tools, Accounting and Bookkeeping; Payroll, Taxes etc. Presented by Invest Ottawa 

Learn how to use Canva, a free tool that lets you combine images and text for any social media platform to promote your business. Infographics are a visually appealing way to share your message. They serve as a quick reference guide to promote your service, explain a concept or outline a process. fee $20 Presented by Business Advisory Centre Durham

Sept 15 | 12 - 2:00 pm | Doing Business with Government of Canada
The Office of Small and Medium Enterprises would like to help your company do business with the federal government. This webinar will help you understand: The contracting process; how to register in supply databases. How to build networks and promote your business, how to search for business opportunities, how to bid on opportunities, security clearance. Presented by Invest Ottawa

Sept 15 | 6 - 7:30 pm | Social Media Marketing 101
This webinar will cover how to develop a social media strategy to build your brand, grow your client base, and optimize your marketing efforts. Attendees will learn social media best practices, trends, tools, and techniques. Preseneted by: Mississauga Small Business

Sept 16 | 10 - 11:30 am | Marketing 101
This seminar will assist entrepreneurs in understanding how to effectively market their product/service by applying the "4 Ps of Marketing". Attendees will learn to utilize this strategy to create a sales and marketing strategy. Your business will be better equipped to identify your target market, create best practices for promotion and understand how this direction can be used to increase your sales. Presented by Waterloo Region Small Business Centre

How effective has your social media been during COVID-19? As businesses adjust to re-opening, are you ready to re-engage through social media and connect with clients and prospects? This session will walk you through a 3-step framework to assess how effective your social media has been utilizing data and insights to determine whether your posts are working or not, how your customers' needs have changed, and what tools and key strategies you can use for your business to adjust, organize and pivot your campaigns by platform to create powerful engagement strategies. Presented by: Manulife with KW Chamber of Commerce

Sept 16 | 12 - 1:00 pm | Social Enterprise 101
What exactly is a social enterprise? How do you start one? And where can you go for help? In this webinar, you will learn more about social enterprise models and characteristics, local examples, support resources, and considerations for starting. Join us to learn more about this unique type of business that uses revenue-generating activities to achieve a social, environmental or cultural good. Presented by Invest Ottawa

Sept 16 | 4 - 6:00 pm | Marketing & Sales Fundamentals
The Marketing and Sales session is an introduction to the marketing and sales strategy (aka plan) necessary to grow your business. Marketing is imperative to building sales for your business. Presented by Business Advisory Centre Durham

Sept 17 | 9:30 - 12:00 pm | So You Want To Be An Author? 3 Ways to Write and Publish a Book Writing a book takes time and effort and the writing is only the first step. What about editing, formatting, publishing and more! Join Laura Watts to learn three ways to get your book completed and out into the world. This workshop is great for passion projects as well as people wanting to write books for business. fee $25 Presented by Business Advisory Centre Durham

Sept 17 | 10 - 11:30 am | Business Recovery after COVID
As the world deals with the gradual end to the pandemic, Canadians businesses are facing a new reality. It is harder than ever to forecast performance and trends far into the future. Canadian businesses have to face rapidly shifting consumer tendencies, increasing challenges in dealing with foreign markets, and the possibility of having to pay for the costs of the pandemic in one form or another. With this comes the obvious questions of what to do and where to start. This webinar aims to present ideas of what business owners can do to explore new growth opportunities and proposes a means to plan for such growth. It is geared both for B2C and B2B businesses ranging in size, from freelancers to large corporations. Presented by Mississauga Small Business 

Sept 17 | 10 - 12:00 pm | Market Research Techniques and Resources
Learn techniques and resources for doing effective market research. Market research helps you to better understand your market. It is one of the most important things you can do to ensure the success of your business idea. This seminar discusses how to conduct market research, outlines the types of market research, and provides tips on how to plan your search and be effective. Included are specific examples to illustrate how to use the many free resources available to you to obtain specific information. Presented by Invest Ottawa

Sept 17 | 11:30 - 12:30 pm | Why Your Business Needs An Online Store – ShopHERE powered by Google The goal of ShopHERE Powered By Google is to build and optimize online stores for small independent businesses and artists in just a matter of days. With ShopHERE, businesses get to expand their selling opportunities into the online market. When I sign up with ShopHERE, what do I get? An online Shopify ecommerce website customized with your information, theme, logo and branding; Hands-on assistance setting up and launching your online store; training to support your online store including topics like digital marketing, shipping and inventory management  training to support your online store including topics like digital marketing, shipping and inventory management.

Sept 17 | 10 -11:15 am | Startup Business Basics
Starting a new business venture? Learn the necessary steps to start your business! This session includes: the various forms of business ownership; government regulations; he importance of a business plan; cash flow forecasting; identifying your target market and client profile; when and why to register for HST Presented by Waterloo Region Small Business Centre

Sept 17 | 4 - 5:00 pm | Opportunities for Social Enterprise
An in-depth look at funding resources from grants to micro-loans, through to venture capital. Do you want to follow your passion to create a business that puts people and planet first? You are not alone. In this session, you will gain an in-depth look at funding resources from grants to micro-loans, through to venture capital. We will spend time on your specific business needs and understand what it takes to grow a social enterprise. Presented by Joanna Reynolds with Kingston Small Business Centre

Sept 22 | 9:30 - 12:00 pm | How to Price Your Work – 3 Powerful Strategies You Can Use Immediately For makers and artisans, it is extremely important to get your pricing right. If prices are too low, you don’t make enough money. If they are too high, people won’t buy. Either way, your business loses. This workshop describes the pricing strategies that are fundamental for finding the best price for your work, and for maximizing your sales. Presented by Business Advisory Centre Durham

Sept 22 | 10 - 11:30 am | Corporate Taxation & Corporate Structures
Corporations are a common form of business organization. In this 1.5 hour information session we discuss various corporate structures and the related taxation information. Presented by Invest Ottawa

Sept 23 | 10 - 11:30 am | Startup Business Basics
Starting a new business venture? Learn the necessary steps to start your business! This session includes: the various forms of business ownership; government regulations; he importance of a business plan; cash flow forecasting; identifying your target market and client profile; when and why to register for HST Presented by Waterloo Region Small Business Centre

Sept 24 | 9:30 - 11:00 am | How to Create 15 pieces of Social Media Content from a Blog Post We all know providing your audience with new, fresh content is what keeps them engaged and coming back for more. In this workshop: Learn how to take some time out and create a collection of focused content in one go; Follow a step by step process for creating all your social media content from one blog post; Walk away with 2 weeks worth of content for your social media platforms. fee $15 Presented by Business Advisory Centre Durham

Tools
When it comes to running a small business, having the right tool for the job can make a huge difference in both your workday and your business performance. That’s why now is a great time to be an entrepreneur — you still need to wear a lot of hats, but there have never been more business tools available to help you fit into those hats a little better.
Social Media Video Tools
Article of the week!
Resilient Retail. Shopify’s brand new virtual event series is all about connecting retail industry experts and operators to share the tips, tactics, and cutting-edge knowledge they’re using to weather the current storm.