May 27, 2020

Special Presenters: Caroline Beteta, CEO Visit California and Andrew Sommer of Conn Maciel Carey LLP

"Ask the Experts" Conference Call
Friday May 29, 2020 at 1pm
Contact info@clia.org for dial-in instructions

We are very fortunate to have Caroline Beteta, CEO of Visit California participating in this Friday's "Ask the Experts" Conference Call. She will be speaking about Visit California's strategic plan to rebuild the tourism industry.

In addition, Andrew Sommer of Conn Maciel Carey LLP will present their Worksite Covid-19 Prevention Plan . This extremely valuable tool, valued at $995 will be available on a complimentary basis to CLIA Lodging Members.

For more information, email info@clia.org.

Factors to Keep in Mind When Rehiring Furloughed Employees

We are gearing up to restart our business soon. We furloughed several employees. Are there any concerns about rehiring? When we furloughed these people, we did not consider it a layoff because we knew we would be rehiring them soon.

First, many small businesses took advantage of the Paycheck Protection Program (PPP) loans, put into place by the Small Business Administration, to stay “afloat.” These loans will be forgiven if the borrower follows all the rules.

One requirement of that program is that the borrower (employer) must offer to rehire (for the same salary/wages and same number of hours) laid-off employees.

Why Hotels Need to Keep in Touch with Guests During the COVID-19 Crisis—and How to Do It Well
By Callum Short brought to you by hotelbusiness.com

Even while hotels remain closed to guests during COVID-19 shutdowns, it’s still essential that they keep communicating with their previous—and potential—guests throughout this crisis. As well as maintaining brand awareness, it’s also a vital way for hotels to ensure their guests feel appreciated and reassured, giving them the confidence to rebook when the recovery happens.

Keeping the essential hotel-guest conversation going
For any hotel wanting to respond successfully to COVID-19, now is not the time to go dark when it comes to keeping in touch with guests. Instead, hotels need to keep guest communication consistent, building the foundations of vital reassurance. Demonstrating how they’re pivoting their business, responding to the new climate and carrying on engaging communication is essential to securing a great reopening position.

Save 20% on required City/County posters with mandatory updates effective July 1, 2020

Given everything that's going on with COVID-19, we know the last thing on your mind is a minimum wage increase. At the same time, the last thing you need is a minimum wage violation.

On July 1, 2020, minimum wage increases take effect in 13 California localities. Updated minimum wage postings are required on that date at each workplace or jobsite.

CalChamber keeps you posted—with convenient laminated posters to meet your employer requirements.

Preferred members save 20% in addition to their 20% member discount.

California City/County Posters with Mandatory Updates for July 1, 2020

Which posters apply to your business? The determining factor is where your employees work, whether at your facilities, remotely from their homes or while traveling.Use priority code LP2E when you buy online or call (800) 331-8877.
Savings are good through June 30, 2020.

Future for Independent Hoteliers Remains Uncertain, Says GlobalData
Due to the impact of COVID-19, major hotel chains such as Wyndham, Marriott, Choice, Hilton, IHG and Accor are set to expand at an even quicker rate when travel resumes, creating even more uncertainty for independent hoteliers, says GlobalData, a leading data and analytics company. These companies accounted for more than half of global branded hotel properties in 2018 (50.55%).

Ralph Hollister, Travel & Tourism Analyst at GlobalData, comments: “The number of independent hotels has been shrinking in recent decades. By adopting an asset-light business model and introducing soft brands, major hotel chains have been constantly expanding their global network through affiliating with independent hotels that align with their brand strategy. The impact created by COVID-19 may accelerate this trend, forcing independent hoteliers to make critical decisions regarding their future sooner than they would have wanted.

“Post pandemic, independent hotels may not be able to compete with major players in the industry that will already be battling it out with each other for returning travel demand. If independent hotels do not wish to become affiliates of major chains – or major chains do not want to work with them – they may have to further rely on online travel agents (OTA) for their distribution. This would increase a hotels’ visibility but limits the revenue they can yield during their recovery period, as they have to give a percentage back to the chosen OTA.”

Independent hotels are already falling behind in the adoption of best practices in areas such as brand marketing and technology applications.

Hollister continues: “These elements are crucial when targeting tech-savvy consumers such as Millennials and Gen Z. Large-scale hotel chains have the capital available to invest in these areas, which can often make joining up with larger chains an attractive proposition for independent or small-scale hotel companies.

“Due to COVID-19, independent hotels will now need to prove and outline new hygiene protocols and sanitation standards to prospective guests. Large, multi-national chains have the brand and marketing power to outline new hygiene standards to vast amounts of potential guests. This may create a new pull factor that could be likely to help large chains consume even more of the global market share post-pandemic”.

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One Guest answering 3 questions in 10 minutes about California Hotels, Restaurants, Sports & Entertainment Venues, Travel and Tourism Markets
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