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Last week at the Destinations International Annual Convention in Dallas, Texas, Visit Fort Wayne, Fort Wayne and Allen County’s official tourism destination marketing and management organization (Convention and Visitors Bureau), was awarded the Destination Marketing Accreditation Program (DMAP) official seal in recognition of the organization’s rigorous meeting of 118 industry standards of performance and accountability in the travel and tourism accreditation program. The seal denotes the organization’s commitment to operational excellence.
Visit Fort Wayne was awarded “Accreditation with Distinction,” the highest possible recognition for a destination organization. “With Distinction” indicates that the organization far exceeded the minimum requirement for accreditation and that the independent DMAP Board found no opportunities for the organization to improve its submissions to the required standards.
This international accreditation program requires a destination organization to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, technology, innovation, policy, planning, sales, communications, ethics, advocacy, research, and destination development.
“Last September we set our sights on an accreditation vision to elevate our already exceptional organization and its mission to bring wealth from visitor spending to our communities. Every employee contributed as we raced to the deadline, all with the board of director’s support and encouragement,” said Jill Boggs, President & CEO of Visit Fort Wayne.
Visit Fort Wayne joins the ranks of only 200 destination organizations worldwide who have obtained the coveted DMAP designation.
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