Celebrating what we do
National Travel and Tourism Week, May 5-11, 2019, is a time to celebrate the ways that travel contributes to our economy, businesses, and personal well-being. 

Did you know that the tourism industry is one of Sonoma County's largest private employers (leisure and hospitality make up 25 percent of the county's total employment) and that government taxes on tourism bring in more than $43.7 million per year? 

This money is used for things like parks, economic development, cultural and historical festivals and events, affordable housing, and other uses. So the work we all do to welcome and assist visitors to Sonoma County makes a significant impact.

May 5-11 is a time to reflect on the importance of travel and tourism, even as we gear up for Memorial Day Weekend and the start of our peak summer season. 

And, of course, our calendar is already full, with  m ore than 330 events listed in the next two months. A few highlights are below, and you can view the complete list at  sonomacounty.com/sonoma-events . We also list all the wonderful things to do in Sonoma County at  sonomacounty.com/things-to-do .
Tina Luster
Sonoma County Tourism

IPA 10K and Beer Mile Invitational
May 4
Set in the heart of Sonoma County's legendary craft brew scene, the IPA 10K and Beer Mile is a celebration of running and beer.
The Barlow, Sebastopol | ipa10k.com
Cloverdale Spring Festival
May 4
Celebrate spring with artisans, crafts, comic book characters, live music, a Maypole, a treasure hunt, and more. The Cloverdale Fiddle Festival takes place the same day.
Downtown Cloverdale, Cloverdale | cloverdalechamber.com
Great Russian River Race
May 4
Open the summer season on the river with old and new friends while enjoying a scenic 5-mile course via kayak, canoe, or standup paddleboard, with a race party at the end. Costume prizes awarded.
Healdsburg Veteran's Memorial Beach, Healdsburg | greatrussianriverrace.com
SoCo Art Fest at the Village
May 4-5
This all arts, two-day festival features a juried art show, live music, fun activities for all, and a Cinco de Mayo party that celebrates the beauty of Sonoma County's vibrant Latino culture.
Montgomery Village Shopping Center, Santa Rosa | mvshops.com
Annual Bodega Bay Fisherman's Festival
May 4-5
Bodega Bay celebrates the local fisherman and kicks off salmon season with a blessing of the fleet, entertainment for the whole family, food, craft booths and a wooden boat challenge.
Westside Park, Bodega Bay | bbfishfest.org
5th Annual Down Home Day
May 11
There is fun for the whole family at Down Home Day on the grounds of Artful Arrangements' 1915 homestead. Enjoy live music, chicken barbecue, and fun games and contests!
Artful Arrangements, Penngrove | artfularrangements.org
Astronomy Day
May 11
Celebrate Astronomy Day with the Robert Ferguson Observatory! View our closest star and learn about sunspots, prominences, flares, and more.
Sugarloaf Ridge State Park, Kenwood | rfo.org
Architectural Tour and Wine Tasting
May 11
Take a self-guided tour of several of the Mendocino-Sonoma Coast's most interesting homes. Following the tour, Gualala Arts Center presents a Wine Tasting & Auction.
Gualala Arts Center, Gualala | si-msc.org
IRONMAN Santa Rosa
May 11
The IRONMAN Santa Rosa triathlon course includes a 2.4-mile swim in Lake Sonoma, a 112-mile bike course through wine country, and a 26.2-mile run including the Santa Rosa Creek Trail.
Details on Registration, Santa Rosa | ironman.com/santarosa
Mother's Day Events
May 12
Treat mom to a glorious garden stroll, a sumptuous brunch, a special wine tasting, or even a Safari outing. Visit our Calendar of Events for ways to celebrate Mother's Day.
Signature Sonoma Valley
May 17-19
Explore the wines, terroir, and people of Sonoma Valley's historic wine region. Sonoma Valley invites you into the vineyards and cellars of some of California's most iconic winemakers.
Sonoma Valley Locations | sonomavalleywine.com
Castles and Kites
May 18
Celebrate the joys of sandcastle building and kite flying at the beach with the entire family. Longtime sand sculptors will be on hand to work on elaborate creations.
Doran Regional Park, Bodega Bay | parksstg.sonomacounty.ca.gov
125th Annual Luther Burbank Rose Parade and Festival
May 18
Award-winning floats, marching groups, non-profit organizations, and school bands fill the streets with themed entries for the 125th annual parade, followed by a fun festival.
Santa Rosa | roseparadefestival.com
Petaluma's Salute to American Graffiti
May 18
Celebrate American Graffiti, classic American cars, cruising the main drag, and rock 'n' roll, in the town where most of the memorable scenes in the George Lucas' classic film were filmed.
Alaska Native Day
May 18
Alaska Native Day features traditional dancing, songs and history, as well as activities and the 6th Annual John Sperry memorial Qayaq Race.
Fort Ross State Historic Park, Jenner | fortross.org
Annual Plowing Play Day
May 19
This free family event features plowing and harnessing demonstrations, horse-drawn wagon rides, blacksmiths, and Early Day Gas Engines - all at Jack London's Beauty Ranch.
Jack London State Historic Park, Glen Ellen | jacklondonpark.com
Matsuri! Japanese Arts Festival
May 19
There is fun for all at this annual showcase of Japanese arts, which features Taiko drumming, Japanese dance and music, martial arts, Tea Ceremony, children's activities, and more.
Juilliard Park, Santa Rosa | sonomamatsuri.com
Memorial Weekend - Tea and Memories in the Rose Garden
May 25-27
Stop and enjoy the roses in seating placed throughout the garden. Place a personal message on the "Memorial Wishing Tree" and stroll the Butterfly Garden, Rose Allee, and Hummingbird Wall.
Russian River Rose Company, Healdsburg | russian-river-rose.com
May 26
Celebrate the bivalve at this one of a kind music and food festival with bands, BBQ oysters, smoked brisket tacos, local beer and wine, margaritas, and more!
Rocker Oysterfeller's Kitchen + Saloon, Valley Ford | rockeroysterfellers.com
Sonoma Speed Festival
May 30-June 2
The inaugural Sonoma Speed Festival combines an extraordinary group of historic vintage racing cars, for a celebration of flat-out wheel-to-wheel racing.
Sonoma Raceway, Sonoma | sonomaspeedfestival.com
21st Annual Healdsburg Jazz Festival
May 31 - June 9
Now in its 21st year, Healdsburg Jazz enjoys a national reputation for artistic excellence, featuring acclaimed jazz musicians, the area's foremost jazz performers, and new talent.
Various Locations in Healdsburg and Santa Rosa | healdsburgjazzfestival.org
Sonoma County Pride Parade and Festival
May 31 - June 2
The 32nd Annual Sonoma County Pride Parade and Festival will take place in downtown Santa Rosa on June 1, with a variety of weekend-long celebrations running May 31 - June 2. The parade and festival will be held Saturday, June 1.
Old Courthouse Square, Santa Rosa | sonomacountypride.org
Art at the Source
June 1-2, 8-9
Tour the beautiful backroads of West Sonoma County seeking out a variety of fine art and learning about the artists' methods and inspirations.
Art at the Source Open Studios, Various Locations, Sebastopol | artatthesource.org
Huichica Music Festival
June 7-8
Experience live music in the vineyards at the Huichica Music Festival. Camp at a stage, visit the kid zone with your little ones, or just roam around with a glass and take in the chill vibe.
Gundlach Bundschu Winery, Sonoma | sonoma.huichica.com
North Coast Wine and Food Festival
June 8
Enjoy wines that earned both a Gold Medal status and 90+ points in The Press Democrat North Coast Wine Competition along with food from local chefs.
SOMO Village, Rohnert Park | northcoastwineandfood.com
Beerfest The Good One
June 8
The 32nd Annual Sonoma County Pride Parade and Festival will take place in Old Courthouse Square in downtown Santa Rosa with weekend-long celebrations running May 31 - June 2.
Luther Burbank Center for the Arts, Santa Rosa | beerfestthegoodone.com
Peggy Sue Car Show and Cruise
June 8
Hundreds of classic, stock, and custom All-American Cars. The show also features food, wine and beer, live music, and more. Downtown Cruise goes through Santa Rosa.
Sonoma County Fairgrounds, Santa Rosa | cruiseforpeggysue.com
Railroad Square Music Festival
June 9
Celebrating the North Bay arts community with a day of music in the heart of Santa Rosa, featuring musical performers and showcasing the non-musical arts of the North Bay.
Railroad Square Historic Distirct, Santa Rosa | railroadsquaremusicfestival.com
Transcendence's Broadway Under the Stars - A Chorus Line
June 14
The 2019 Broadway Under the Stars summer series opens with the company's first ever musical production, the Tony Award and Pulitzer Prize winning musical "A Chorus Line."
Jack London State Historic Park, Glen Ellen | transcendencetheatre.org
Country Summer Music Festival
June 14-16
Tim McGraw headlines Northern California's biggest country music festival. Three epic days of top country artists, Western-themed attractions and country-inspired food.
Sonoma County Fairgrounds, Santa Rosa | countrysummer.com
Father's Day Events
June 16
Visit our Events Calendar for the many ways to celebrate Dad!
Sonoma-Marin Fair
June 19-23
The 80th annual fair features new competitions and contests, free concerts, unlimited carnival rides, and delicious fair food - as well as the World's Ugliest Dog Contest and Sprint Car Racing.
Sonoma-Marin Fairgrounds, Petaluma | sonoma-marinfair.org
Toyota/Save Mart 350 NASCAR Weekend
June 21-23
The Toyota/Save Mart 350 is guaranteed to be a wild ride. It's the biggest rush to hit wine country, and you won't want to miss a second of the action on and off track.
Sonoma Raceway, Sonoma | sonomaraceway.com

Russian River Rodeo
June 22-23
The small, west Sonoma County town of Duncan's Mills presents a top notch professional rodeo each summer, endorsed by the California Cowboys Professional Rodeo Association.
Russian River Rodeo Grounds, Duncan's Mills | russianriverrodeo.org
Experience Alexander Valley
June 22-23
Meet the winemakers, walk the vineyards, and get your hands dirty during this two-day wine festival, featuring behind-the-scenes wine experiences you'll remember for a lifetime.
Various Wineries & Vineyards, Healdsburg | alexandervalley.org
Healdsburg Art Festival
June 22-23
Visit artist booths and see live entertainment by bands, musicians, dancers, poets, comedians, and acrobats. Artists will demo their work and an art zone will have art activities.
Healdsburg Plaza, Healdsburg | healdsburgcenterforthearts.org

Of course, these are just a few highlights of the more than 330  events scheduled in Sonoma County in the next two months. For the full list, please go to sonomacounty.com/events. Check back, as it is updated daily by the wonderful Jen. 
Bodega Bay Area Chamber
Bohemian Connection
Cloverdale Chamber & Visitors Center
126 N. Cloverdale Blvd., Cloverdale
Cotati Chamber and Visitors Center
216 E. School St., Cotati
Forestville Chamber
6652 Front St., Forestville
Fort Ross State Historic Park Visitors Center and Museum
19005 Highway 1, Jenner
Geyserville Chamber
Healdsburg Chamber
& Visitors Bureau
217 Healdsburg Ave., Healdsburg
Hispanic Chamber
3033 Cleveland Ave., Ste. 306, Santa Rosa
Jenner Visitors Center
10439 Highway 1, Jenner
Lake Sonoma Visitors Center & Fish Hatchery
3333 Skaggs Springs Road, Geyserville
Mark West Area Chamber
& Visitors Center
4787 Old Redwood Highway, Santa Rosa
Monte Rio Chamber
20406 Church St., Monte Rio
North Bay Black Chamber
Santa Rosa
Occidental Chamber
P. O. Box 159, Occidental
Petaluma Area Chamber
6 Petaluma Blvd. North, Suite B-11, Petaluma
Petaluma Visitors Program
210 Lakeville St./Hwy. 116, Petaluma
Redwood Coast Chamber & CVB
39150 South Highway 1, Unit 4
Rohnert Park Chamber
101 Golf Course Drive, Ste. C7, Rohnert Park

Russian River Chamber & Visitor Center
16209 1st St., Guerneville
Russian River Visitor Center at Korbel
13250 River Road, Guerneville
Santa Rosa Metro Chamber
50 Old Courthouse Square, Ste. 110, Santa Rosa
Visit Santa Rosa & California Welcome Center
9 4th St., Santa Rosa
Sebastopol Area Chamber & Visitors Center
265 S. Main St., Sebastopol
Sonoma Coast Visitors Center
913 Coast Highway 1, Bodega Bay
Sonoma Valley Chamber
651 Broadway, #A, Sonoma
Sonoma Valley Visitors Bureau
453 1st St. E., Sonoma
Windsor Chamber & Visitors Center
9001 Windsor Road,  Windsor