As much as some home builders would like to blame external forces for low profitability, the truth is, well-run, efficient, profit-oriented home building companies make double-digit profits in ANY market, under ANY market conditions, with ANY product lines. Conversely, disorganized, inefficient, volume-oriented home building companies often struggle to reach a 5% profit margin, even in peak economic times.
 
Volume-oriented builders often fight for every deal and blame low profitability on things outside of their control: market conditions, labor shortages, material shortages, the competition, etc. They focus strictly on sales volume instead of focusing on management skills and efficiency in their organizations.
 
Profit-oriented builders implement good management practices and build strong, integrated management systems.