January 2021
PODCASTS & INFLUENCERS
Brand Integration with Podcasts
Once a niche medium for niche audiences, podcasts are a media option that marketers cannot ignore. 

The appeal is simple - specialized content discussed in authentic, less-produced formats.

As a measure of their strength, in a study by Podstars by OMR, 81.3% of those surveyed stated that they react well to advertising that is spoken by the host.
Recently, we took advantage of this opportunity by connecting client "Our Best" Foods with the Lobey, Lynchie and Friends with Hank Morse podcast, featuring legendary sports media personalities Bob Lobel and Mike Lynch.

Not only do Lobey and Lynchie authentically talk about the “Our Best” brand, we’ve also integrated it in the show with the "Our Best Meatball of the Week," highlighting athletes who may have had a "whoops" moment. Added value that maximizes our client’s investment.

The fastest-growing podcast audience is 30-49 years old and nearly 30% are 50 or older – demos that all marketers covet.

Contact Burke Advertising if you would like to learn more about marketing with Lobey, Lynchie, and Friends or other Podcast options. digital@burkeadvertising.com
VOTING ENDS FRIDAY
Last Chance to Vote
Burke Advertising has been nominated for:

Best Marketing Agency
Best Digital Media Agency
Best Public Relations Firm
Best Video Production Company


Consider a vote for our nominated clients:
Banks Autos
Rivier University
Elm Grove Companies
Unitil
Bill Trombly
Barristers Title & Closing
Voting ends January 15, 2021
MARKETING TOOLS
Have A Little Fun With Your Branding
We created a campaign for ourselves that highlights many of our services with premium spices and a trending, new three-purpose koozie. Each private-labeled bottle highlighted our services and served as a reminder of how delicious our creativity can be. 

We reinforced the fun with the landing page burkeflavors.com showing our other popular gifts including the Burke POP soft drinks and hot sauces. 

Are you ready to stand out with a memorable branded gift for your customers with apparel, food, or custom packaging? Let us show you how Burke Advertising and our NHimprint.com division can develop a unique and memorable promotion.
IN THE RING
Guerrilla Marketing During Covid
In 2021, many of the major camping and RV shows were canceled. These shows are a vital part of a season's launch and sales. To meet this challenge, we knew it would take an extra effort to market to campers this year for Cold Springs RV.

Our solution -- we developed "The New England RV Show" to allow consumers to shop in a safe environment while featuring the benefits of a self-promoted event for campers.

Burke Advertising developed the branding, messaging, and website that took advantage of Cold Springs' unique market position – their expansive facility – while demonstrating how campers would save money without the expense of other traditional shows.

Our in-house Burke Ad Video Productions (BAV) produced the television commercials to promote the event as well as explainer videos highlighting the differences this year and how attendees would benefit.

Pandemic or not, we'll always be in the ring with our clients.
Did We Catch Your Eye?
Out-of-Home (OOH) and billboard advertising should not be an afterthought!

Consumers can't miss our client NH Eye's billboard.

Billboards are a timeless and powerful marketing tool. According to Nielsen, OOH advertising is one of the most effective offline media in driving online activity.

When OOH is combined with other advertising in an integrated media plan, it is proven to extend reach, amplify a campaign, and drive consumers to engage with brands online and in-store.
P.O.P. Displays in the Time of Covid
Communicating with your customers is challenging while implementing Covid safety protocols. Despite the challenges - marketers still need to tell their story.

For The Prescription Center, one medium we used to tell their story of growth and expansion was our popular pillowcase banner.

Simple to set up but powerful in its messaging, this point-of-purchase (POP) display educates and informs customers.

Congratulations to The Prescription Center on their growing business as they offer more options to make life easier for their clients.

Consider a pillowcase banner for your next POP display.
PUBLIC RELATIONS
Earned Media Wins Awards
Take a great product and add some good PR and the world will recognize your efforts.

We are proud of our public relations work for our client Laars Heating Systems. A leading trade publication Contractor Magazine has selected their MagnaTherm(R) FT as one of their products of the year.

Utilize earned media with trade publications to get the recognition you deserve.
WEBSITE (RE)LAUNCHES
A Facelift to Introduce New Services
When longtime client Straight Real Estate Solutions came to us with new services and new content for their site srshouses.com, we were excited to facelift an already successful site.

We revamped the header to better funnel clients and put their specialties (lake houses, land, single/multi-family/luxury homes) front and center with large access buttons.

The growing team of professionals at Straight Real Estate Solutions are passionate about their work and we’re proud to give them the professional online presence they deserve.
LOOKING AHEAD
2021 Color Of The Year
In our industry, color is more than just a word; there's deeper meaning. Did you know “Illuminating” and “Ultimate Gray” are Pantone’s 2021 Colors of the Year?

A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting, which we all need right now.
Burke Advertising, LLC
9 Cedarwood Drive Suite 11
Bedford, NH 03110

603.Market.1