WORD TO THE WISE
  Sam Holloway  
President,
Co-Founder
Greetings!
ADVANCED SWOT ANALYSIS

HOW CRAFT BREWING STRATEGISTS BEGIN TO SELECT AMONG ALTERNATIVES
When I first met CAS Co-founder, Dr. Mark Meckler, I quickly realized I was talking to a genius. A former chef with decades of hospitality experience, Mark has always been able to take someone's long held beliefs or guiding principles and poke holes in them where they didn't make sense. As we try to give our members decision-making tools during these unprecedented times, I am reminded of Meckler's take on the traditional SWOT analysis, an analysis he thinks isn't good enough to allow proper selection of strategic alternatives. Check out the image below for Meckler's Advanced SWOT Analysis ( members can click here for an instructional video and beer specific application of Meckler's Advanced SWOT).
Meckler's Advanced SWOT Analysis
LATEST UPLOADS
New Public Blog:
(Public Blog)

Most Active Forum:

Existing White Paper:
(Members only)
WHAT'S BREWING
MEMBER EXPERT STEVE WATERS SHARES INFORMATION ON SBA LENDING

Backwoods Brewing Company's CEO, Steve Waters has been very active the past week on social media. Steve has been giving advice on new SBA programs, sharing his take on loan applications and deciding which program may best fit your needs, and just keeping it real for so many brewers who look up to him for his accounting brain and strategic decision making skills. Steve is a must follow on Facebook these days. Cheers to this great community!
FEATURED MEMBER OF THE MONTH
Professor Andre Sammartino
CAS Member Expert

University of Melbourne
My trip to Australia would not be possible without a lot of hard work from my friend and fellow beer scholar, Andre Sammartino. Andre and I met several years ago and in 2019 we finally found ways to work together and, most important, drink craft beer together. In 2019, we presented our research in Pilsen, Czechia at the Beeronomics Society Conference and also in Copenhagen at the Academy of International Business annual meeting. Now, in 2020 we will be meeting again in Sydney and Melbourne, Australia as we sample craft beers and interview scholars and business owners about their plans and hopes for the future.

CAS Members can find Andre's expertise all over our website in blog posts and forum comments. His work is also recognized in the 2017 Book: Economic Perspectives on Beer. Andre wrote the Australia Chapter: Craft Brewing in Australia, 1979 to 2015. Can't get enough? Check out his page on researchgate.net where he has over 40 research items and over 11,000 reads. Thank you, Andre for all you do for this community!
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