Sam Holloway
President,
Co-Founder
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AUGUST 2020 MEMBER OF THE MONTH
RUSS ROTONDI, FOUNDER CRAFTLAWYER.COM
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The best of friends meet over beer and soccer (football for our overseas members). I first met Russ Rotondi, Founder of CraftLawyer,com, at a Portland Timbers soccer match back in 2016. We quickly learned of our affinity for craft beer and our mutual goal to help craft breweries build successful businesses. I'm proud to introduce you to Russ as our August 2020 Member of the Month! Russ has done a great job expanding his business to include craft beverage, cannabis, design, construction and boutique fitness. Here's a quick quote from my friend, Russ:
"CAS is a beneficial collaborative community and valuable asset to any brewery, ancillary business or service provider. It offers a wealth of industry-specific knowledge from the founders, contributors and members alike. In particular, I appreciate the timely and targeted advice and forums during these unprecedented times."
~Russ Rotondi, Founder of Craft Lawyer
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NEW AND ACTIVE FORUM THREAD: UPSELLING TECHNIQUES
Kristine Bobrosky (Bravery Brewing - Lancaster, California USA) runs a vibrant taproom and started a new forum thread this week on upselling techniques. We love it when our members start new forum threads! We love it even more when members like Rick Wehner ( Brewery Finance) chime in with insightful comments and advice. This community is about us helping each other and when you ask for help, I think you will be impressed with the response!
Thank you, Kristine for asking an important question related to getting that extra pint per four-top per visit, which is literally the difference between profitability and basic survival. Want more information on how we helped Kristine? Check out this podcast with Backwoods Brewing CEO, Steve Waters.
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NEW VIDEO CONTENT: GROWING A SMALL CRAFT BREWERY DURING A GLOBAL PANDEMIC
As the second video in our partnership with Australia's Independent Brewers Association, we answered their call for how to grow a small craft brewery despite the current COVID-19 Pandemic. These are unprecedented times, but that doesn't mean we shouldn't be thinking about growth. In this video, we cover the three biggest fears CAS members have about growing their craft brewery. Click below now! |
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New Video:
(Publicly available)
New Forum Thread:
Updated Resource Page:
(Publicly Available)
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BREWBOUND.COM SHIFTS STRATEGY TO A SUBSCRIPTION MODEL
Citing a lack of revenue from hosting events, Brewbound.com announced last week that they will be ending their freemium business model and shifting to a subscription model. These are tough times for everyone in the global craft beer industry and this announcement gives us pause.
Thank you for supporting our business with your ideas, your passion, and your subscription fees. We are so lucky to get to do what we do and we wouldn't be here if it wasn't for our amazing membership of beer business entrepreneurs. If there are ever any questions we can answer for you, we love to be asked for help. But most of all, thank you, THANK YOU, THANK YOU!
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FEATURED MEMBER OF THE MONTH |
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RUSS ROTONDI
FOUNDER, CRAFT LAWYER
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First and foremost, Russ Rotondi is a great husband, father, person, and attorney. When you add to that a rabid Portland Timbers fan, you have the complete package. I've used Russ' legal skills personally and referred him to many CAS members. He's bright, caring, knowledgeable and honest; and he hasn't paid me a dime to say any of these things about him. Our community is about people like Russ who consistently help others achieve their dreams. Congratulations, Russ Rotondi on being our August 2020 CAS Member of the Month! |
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You are receiving this eNewsletter because you are either a member at CRAFTINGASTRATEGY.COM or you signed up to receive it. Congratulations! You take responsibility for your business' financial future.
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