Although it sounds hard to do in times like these, searching for new opportunities when the world changes is good strategy. Once you have your beer-to-go service and electronic gift cards set up and running, what other opportunities might come along that you could think about? At a minimum, thinking strategically during a time of uncertainty and chaos can help you keep your wits about you and possibly help your company emerge stronger on the other side of this pandemic.
The Strategizing Process
(members only) combines our two favorite business decision making theories into a linear process to evaluate potential strategic alternatives. Based upon the resource-based view, where
resources are properly
around the best opportunities, we then overlay our other favorite theory - transaction cost economics. Craft breweries with little to no bargaining power should always look to economize, but seeking ways to work more efficiently doesn't solely mean operational efficiency. Economizing can include shrewd strategizing as well and this white paper shows you how.