WORD TO THE WISE
  Sam Holloway  
President,
Co-Founder
Greetings!
OPERATING A CRAFT BREWERY WHEN TAPROOMS & RESTAURANTS ARE CLOSED
A lot has changed in just seven days. Travel restrictions have increased and many cities all over the world have forced restaurants and brewery taprooms to close to help maintain social distancing protocols. I've been in near constant communication and researching available options with craft breweries in the USA, here is what we have learned so far:


Last, we have had some great ideas shared on our forum thread: Operating During the COVID-19 Corona Virus Outbreak (members only). I would love to hear from our international members on what is working in your countries!
NEW WHITE PAPER - THE STRATEGIZING PROCESS
Although it sounds hard to do in times like these, searching for new opportunities when the world changes is good strategy. Once you have your beer-to-go service and electronic gift cards set up and running, what other opportunities might come along that you could think about? At a minimum, thinking strategically during a time of uncertainty and chaos can help you keep your wits about you and possibly help your company emerge stronger on the other side of this pandemic.

The Strategizing Process (members only) combines our two favorite business decision making theories into a linear process to evaluate potential strategic alternatives. Based upon the resource-based view, where Valuable, Rare, and Inimitable resources are properly Organized (VRIO) around the best opportunities, we then overlay our other favorite theory - transaction cost economics. Craft breweries with little to no bargaining power should always look to economize, but seeking ways to work more efficiently doesn't solely mean operational efficiency. Economizing can include shrewd strategizing as well and this white paper shows you how.

If you already have some alternatives identified and you are trying to decide between them, members can learn how in our White Paper: The Strategy Funnel.
LATEST UPLOADS
New Forum Thread:

New White Paper:
(Members only)

Existing White Paper:
(Members only)
WHAT'S BREWING
DECISION MAKING IN UNCERTAIN ENVIRONMENTS - FORGET ABOUT YOUR BUSINESS PLAN

As many of you know, I've spent years studying how expert entrepreneurs make decisions in highly uncertain environments. Normally this is in the context of new market creation, but I think it is good for us to review how to make decisions when the future is 'unknowable' considering the current COVID-19 situation. Here's a white paper we published on the difference between decision making under certainty and decision making under extreme uncertainty (publicly available).
FEATURED MEMBER OF THE MONTH
Professor Andre Sammartino
CAS Member Expert

University of Melbourne
My trip to Australia would not be possible without a lot of hard work from my friend and fellow beer scholar, Andre Sammartino. Andre and I met several years ago and in 2019 we finally found ways to work together and, most important, drink craft beer together. In 2019, we presented our research in Pilsen, Czechia at the Beeronomics Society Conference and also in Copenhagen at the Academy of International Business annual meeting. Now, in 2020 we will be meeting again in Sydney and Melbourne, Australia as we sample craft beers and interview scholars and business owners about their plans and hopes for the future.

CAS Members can find Andre's expertise all over our website in blog posts and forum comments. His work is also recognized in the 2017 Book: Economic Perspectives on Beer. Andre wrote the Australia Chapter: Craft Brewing in Australia, 1979 to 2015. Can't get enough? Check out his page on researchgate.net where he has over 40 research items and over 11,000 reads. Thank you, Andre for all you do for this community!
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