What are your brewery's internal resources and capabilities really worth? Do they simply make great beer or do they actually provide a basis for sustainable competitive advantages? How valuable is your brand, really? Do customers think of your valuable and rare resources as strongly as you do, or do you mostly hope people show up because they have in the past?
Hope is not a strategy. Today we introduce a new white paper that allows you to go beyond hope and create a much deeper understanding of how and why you will win in an increasingly crowded marketplace.
Operationalizing Resource-Based Strategy: Variables, Measures, and VHRIO Scoring Rules (members only) is a methodology we developed for our members based on organizing a firm's strategy around its
Valuable, Rare, and hard to
Imitate resources and capabilities. Our scoring system improves the original theory developed in 1991 by professor Jay Barney, the Resource-Based View (RBV). The RBV is a theory of how and why firms win, which resources they have that work, and which resources they need to acquire if the definition of winning changes.This white paper is a bit of a beast - if you don't have time to dig in we suggest this is a perfect opportunity for an intern or young manager in your firm to make their mark. Give them an hour to read through our methodology, then give them a clipboard and a week's time to do an audit of your current resources and capabilities. We are confident you and your team will see your brewery in a completely new light - one aimed at winning in which ever markets you enter.
