WORD TO THE WISE
  Sam Holloway  
President,
Co-Founder
Greetings!
SHUT DOWN AGAIN? USE THE TIME TO THINK AND PLAN FOR A NEW REALITY
As painful as another government shutdown may be, I encourage you to try and use the time to rethink your strategy to fit the current and predicted new realities. Strategy is an interesting word, one that gets thrown around a lot and one that people like me spend a lot of time thinking about. Sometimes the best way to think about strategy is to remember what strategy is not.

Strategy is not operational effectiveness. Strategy is not tactics. Strategy is not more sameness. Hope is not strategy.

Even professors like me sometimes get confused. Especially for our new members (and there are a lot of you - thank you!!), we've created a white paper and short video to help you understand what strategy is and this content is then linked to other content and examples all over our website. Check it out today!
SO YOU THINK YOU HAVE A STRATEGY - NOW WHAT?

Once you recognize a good strategy, you will probably realize that strategy has 2-3 (perhaps more) tactics that could be executed. How do you choose among competing alternatives? This is especially important for the smallest breweries with the fewest resources.

We created The Strategy Funnel (Members only) specifically to teach our members how to select among seemingly good alternatives. This is a methodical, step-by-step approach to get from a high level strategic vision down to strategic choice that can be made to fit your P&L and balance sheet. And it isn't always something you should do alone! We also offer when to consider partnerships, joint ventures, and collaborations as mechanisms to get from strategic thinking to making a choice!
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WHAT'S BREWING
MUST READ: THE ECONOMY MAY TAKE A "REVERSE RADICAL" SHAPE TOWARD RECOVERY

Give yourself a good 15 minutes to absorb this information from Fivethirtyeight.com: What Economists Fear Most During This Recovery. (Image credit: Fivethirtyeight.com)
FEATURED MEMBER OF THE MONTH
Tamara and Peter Gerber
Pioneer Brewing
Orange, New South Wales
Australia
I love it when my job allows me to travel and to meet new people who have dedicated their lives and their livelihoods to craft beer. I have often dreamed about what a 100% zero carbon footprint craft brewery would look like and it always involved a farm to raise the ingredients, solar power to run the production facility, and back-breaking work coupled with passion and a sense of humor to survive the inevitable challenges of brewing beer this way. I must say, Tamara and Pete Gerber embody just about every bit of this dream, but for them it is a wonderful reality. Except Pete ended up breaking his leg instead of his back - which I believe is a good thing ?!? Thank you, Gerber Family for joining CAS and serving as an inspiration for brewing entrepreneurs around the world!
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