As I approached the brewery in Sydney, Australia's Inner-West I immediately noticed the branded delivery trucks and open garage doors along the alley. It was a brew day and the smell of progress filled the air. Pete welcomed me with a firm handshake and a smile and we began an hour long conversation and tour of his award winning brewery. I met his staff and found a committed group of entrepreneurs who aim to build Australian craft beer at least as much as their own business.
Wayward Brewing Company and its founder epitomize the ambitions of Crafting A Strategy. In addition to working with Pete on exporting his beer to the USA, I watched as more than twenty friends/brewers packed Wayward that evening to discuss the future of craft in Australia. I could see the joy and reverence each had to be in Pete's place and share the beers they had brought from their own breweries. I can't wait until I can go back to hang with these amazing entrepreneurs. Cheers to Pete and Wayward Brewing!