WORD TO THE WISE
  Sam Holloway  
President,
Co-Founder
Greetings!
PORTLAND, OREGON (USA) CONSIDERING TURNING NEIGHBORHOOD STREETS INTO DRINKING PLAZAS
One of my favorite things about Europe is the central plaza lined with restaurants and people and absent of all cars. My wife and I have spent hours watching the world go by in these central plazas and always wished the United States would limit car access and promote the sort of community building we've seen in other countries less dependent upon cars. According to Willamette Week, Portland city government is strongly considering blocking off streets on weekends during summer to allow for more social distancing while helping restaurants, bars, and taprooms increase the number of patrons that can safely visit.

Perhaps the most valuable resource in any brewpub or taproom in the COVID-19 pandemic is space. We used to try and get as many people into the smallest space to keep our rents low, but the new reality is that more space is the only way to safely serve our patrons. I discussed this important variable, space, during a live broadcast along with several other industry insiders last week on The Craft Beer Professionals Facebook Group. Check it out and learn how space may be your most important asset moving forward. (Image: Sam Holloway in Brussels' Grand Place Doing Research in 2018).
OCCIDENTAL BREWING SHARES TAPROOM BEST PRACTICES DURING COVID-19

CAS Member Expert, Ben Engler (Occidental Brewing, Portland, OR and Reno, NV) chimes in on social distancing practices in his taproom on our forum thread: What Does A Socially Distant Taproom or Brewpub Look Like? (members only). Click above and join this important conversation!
PREDICTING GROWTH OF CRAFT BEER IN CHINA - SAM HOLLOWAY LIVE BROADCAST

For our Chinese member breweries or people with the WeChat App, you can check out my 90 minute interview from last week on how and why I think craft beer will explode in China in the coming decade. After discussing how China's culinary traditions will drive growth of craft beer, I answered questions for about 45 minutes. Questions came from entrepreneurs in Beijing, Shanghai, Shenzhen, and other cities where the seeds of a new craft beer industry are growing. Special thanks to Michelle Wang for inviting me on her show!
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WHAT'S BREWING
NIELSEN SURVEY: THE GRIM REALITY OF TO-GO FOOD OPERATIONS

Brewbound published results of a Nielsen survey this week, citing the effectiveness of to-go food sales from bars and restaurants in the United States. Among the more sobering findings from the survey, only 11% of respondents said that to-go food and drink sales offered sustainable profits in the long run. Further, only 35% of surveyed restaurant operators indicated they would keep their pre-COVID assortment of brands and food offerings moving forward, setting up a big fight for suppliers to keep their products in front of consumers.
FEATURED MEMBER OF THE MONTH
Pete Philip, Founder
Wayward Brewing Company
Sydney, Australia
As I approached the brewery in Sydney, Australia's Inner-West I immediately noticed the branded delivery trucks and open garage doors along the alley. It was a brew day and the smell of progress filled the air. Pete welcomed me with a firm handshake and a smile and we began an hour long conversation and tour of his award winning brewery. I met his staff and found a committed group of entrepreneurs who aim to build Australian craft beer at least as much as their own business.

Wayward Brewing Company and its founder epitomize the ambitions of Crafting A Strategy. In addition to working with Pete on exporting his beer to the USA, I watched as more than twenty friends/brewers packed Wayward that evening to discuss the future of craft in Australia. I could see the joy and reverence each had to be in Pete's place and share the beers they had brought from their own breweries. I can't wait until I can go back to hang with these amazing entrepreneurs. Cheers to Pete and Wayward Brewing!
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