The Worldly Marketer newsletter  -   October 2017 edition
Podcast Sponsors!

As you know,  The Worldly Marketer Podcast  is my weekly show about global marketing topics aimed at business owners and marketers who are looking for a more international perspective. Since launching the podcast in May of 2016, I've published 76 episodes and featured a wide variety of experts.

What you may not know is that, so far, I've been producing the show entirely on my own. Currently, my business still a one-person consultancy. So when I say, in the show intro, that  The Worldly Marketer Podcast  is brought to you by Verbaccino, I'm referring to me, myself & I.

As a first-time podcaster, it's been a steep learning curve, to say the least. Week after week, though, I've been improving my skills, and I've found that I really enjoy the whole production process. I've also been getting some wonderful feedback from my guests as well as my listeners, and that's been a huge source of encouragement for me to keep going.

My biggest challenge now is quite simply the time commitment. Putting out a weekly podcast is a LOT of work. And since I don't outsource any of the pre- or post-production work (yet), it takes up a significant amount of my own time each week - time that I'm not spending on lead-generation activities or client projects. From a business point of view, that's not sustainable.

So one of two things will need to happen in the foreseeable future: either I start outsourcing at least some of the production work, or I turn it into a paid project for myself. Either way, I need to start monetizing the podcast, and that means finding some good sponsors.

Yes, my podcast audience is very "niche", as they say. But it's also a very motivated audience, and for the right sponsors, this could be a great opportunity.

So ask yourself: does your organization's target clientele overlap with my target audience? Or do you know someone whose product or service would be a good fit? If so, I'd love to hear from you! You can write to me directly at .

International & Global Marketing News

My   Global Marketing Topics magazine on Flipboard gives you a curated selection of the latest news & views about global marketing topics from around the Internet. It's a free platform, and you can access it via your desktop or mobile device.

for October  2017

Here are some of the important dates coming up this month:

October 1: National Day of the People's Republic of China

October 2:  Gandhi Jayanti in India

October 3: National Foundation Day in South Korea

October 3:  German Unity Day

October 4 : Sukkot begins at sundown  (Judaism)

October 5:  Republic Day in Portugal

October 9:  Thanksgiving Day in Canada

October 9: Columbus Day / Indigenous Peoples' Day  (Americas)

October 10: National Day of Taiwan

October 12:  National Day of Spain

October 14:  Nyerere Day in Tanzania
October 16: World Food Day (F.A.O.)

October 19: Diwali (Hinduism, Jainism, Sikhism, Buddhism)

October 20: Mashujaa Day in Kenya

October 23:  Labour Day in New Zealand

October 23:  National Day of Hungary

October 24:  Chhath Puja begins  (Hinduism)

October 24:  Independence Day in Zambia

October 26:  National Day of Austria

October 28: Double Ninth Festival (Chinese & East-Asian cultures)

October 28: Ohi Day in Greece & Cyprus

October 29:  Republic Day in Turkey

October 30:  October Holiday in Ireland

October 31:  Halloween  (Western Christianity)

October 31:  Day of the Dead in Mexico

These are just some of the international holidays & observances coming up in October. For the complete calendar, click here.

You can  download this calendar as a PDF document by clicking on the link, above,  and selecting "Save Page As".

Get  more details about any holiday or observance on the calendar  by clicking on the specific entry.

Did I miss any important dates?
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