August
2016
ISSUE
No. 85

WAV Group Report
By Victor Lund

Zillow Group announced the purchase of Bridge Interactive, making them the provider of listing input in a number of MLSs, and the data distribution manager in many others. In some ways, Bridge Interactive is like Upstream, but not a competitor. Bridge is about helping brokers solve data problems and may become a conduit that more easily permits Upstream to allow brokers to deliver listing content to MLSs...  READ MORE!
By Kevin Hawkins

When you dominate an industry by market share as CoreLogic does in real estate, there are certain adjectives that become elusive. One of them is "innovative." That's because Conventional Wisdom in real estate says that when it comes to tech firms, it's only the ones with the shiniest and newest objects - run by the new kids on the block - that are deemed innovative. Certainly, it's not a word typically used to describe a company founded in the early 1990s...  READ MORE!
By Camilla Harvey

The WAVes of Change Webinar Series is designed to empower Association, MLS and Broker professionals across North America to make well-informed decisions that help propel their organizations forward. The series is intended to educate your staff, Board of Directors and other invited guests without having to attend multiple events and read scores of journals and research reports. The WAVes of Change is a great way to save money while navigating industry changes as well as optimizing time to focus on relationships and profitability....  READ MORE!
The opinions and experiences of friends and 
acquaintances have always shaped the way people think about buying, owning and selling homes.  New research suggests that the social networks that influence attitudes towards real estate decision-making today are more likely to be national, not local, and the consequences could be serious... READ MORE!
By Victor Lund

With great interest, WAV Group noticed that Baird and Warner  announced in July that they are partnering with BombBomb™ in offering their video solution.
Historically, WAV Group has always understood BombBomb as an agent video solution. We believe that Baird and Warner may represent the largest firm to deploy their solution across their enterprise. We caught up with Laura Ellis, President of Residential Sales at Baird and Warner to understand the strategy. ..   READ MORE!

We're often asked at the WAV Group, "What makes your PR services different?" It's a great question, as frankly most public relations firms don't specialize solely in real estate and real estate technology PR. Moreover, many PR firms today provide an unbalanced focus on social media and largely ignore regularly engaging, directly, with traditional media. ..    READ MORE!
By Victor Lund

As a consumer, I seek to keep myself aware of services offered by brokerage firms across the county. It's a bit of a passion of mine. A story run by  NBC caught my eye: "New Real Estate Technology from Homecast Empowers Home Sellers to Sell Without An Agent."
As I browsed through it, my stomach began to churn a bit. ..   READ MORE!
The Refugee Olympics
By Camilla Harvey

One team at the 2016 Rio Olympics is certainly winning over hearts across the world, the Refugee Olympic Team. This team has made history by being the first of its kind. The team of ten was formed as part of an effort to show solidarity for the world's refugees and ongoing crises across the world. The Olympic Committee president, Thomas Bach, wanted the team to be "a symbol of hope for refugees worldwide and to bring attention to the magnitude of the refugee crisis."...    READ MORE!
By Steve Cook

Websites are the public faces of real estate professionals.  No other single marketing tool comes close to equalling the importance of a  website.  They deliver the first images and words about an agent or a brokerage that prospective clients and customers see.
If a site doesn't connect with  consumers in a matter of seconds; that first impression could be a real estate professional's last chance to win a new account.  Sites that consistently fail to be compelling can do serious damage to a perfectly competent real estate practice. ..   READ MORE!

Years ago, I worked with Anne Ready, who founded Ready for Media, perhaps the best media training firm in Los Angeles. Working with Anne laid the foundation in my PR education early on when it came to media training. I have relied on her tools, tricks and tactics to help me through the years to teach CEOs how to prepare and be prepared when working with reporters...  READ MORE!
By Marilyn Wilson

MLSs and Brokerages struggle constantly with how to build communications that break-through to their agents.   Sometimes, it's hard to know how your marketing efforts stack up against others, so I thought I would share this study to give all of us some perspective.  As all online marketers know, open rate and click through rate are two key metrics that need to be closely monitored to ensure that you getting the bang for your marketing buck . ..   READ MORE!

Earlier this month, Santa Barbara based Graphiq and CoreLogic announced an agreement between the two companies. As it turns out, Graphiq has been providing services to other areas of CoreLogic before expanding their relationship to the Real Estate Solutions group managed by Chris Bennett...    READ MORE!