Zillow is not a broker. Well, technically they are registered as a brokerage in many states and hold brokerage licenses, but they do not market themselves as a brokerage. The point is that they provide a lot of broker-like support for agents that are noteworthy and remarkable. There are plenty of brokers who can take a page out of their book and improve their business. Specifically, brokers can learn from... READ MORE!
Top 3 Ways to Make the New IDX Rules Work for Your Brokerage
By Marilyn Wilson
Good things are happening with the IDX rules from NAR. As many of you know, IDX or Internet Data Exchange are the policies that allow brokers to provide the complete inventory or listings available in their area on broker websites. These policies have been in place for some time, but...READ MORE!
Learning from chickens: Are agents putting their leads in someone else's incubator?
By Kevin Hawkins
Who's incubating your eggs?
I recently read an article about today's modern poultry business. I was struck at the parallels between the real estate business and the poultry business and how both industries have changed with new technologies and automation... READ MORE!
Respond to the Threats That may Kill Off Your Business
By Marilyn Wilson
NAR has launched a new program called the D.A.N.G.E.R. report. The goal of the interactive program is to help every brokerage, MLS and Association think through some fundamental threats and changes that may be coming to our industry... READ MORE!
"Who owns the listing?" appears to be a never-ending debate in real estate, despite a recent court case that certified the broker owns the listing and the MLS can protect it. Somehow there remains this belief among some incredibly intelligent people in the industry that... READ MORE!