No. 66

WAV Group Report
By Victor Lund

At the New Orleans National Association of REALTORS� Convention in Expo, I had the chance to catch up with Chief Executive Wes Wiggins of JTHS REALTORS� in the great State of Florida. Wiggins has a long career of being on the forefront of operating leading MLSs around the nation. He is among the few who understand how excellence is developed in the Association of REALTORS� and in the Multiple Listing Service. After a long discussion of our industry, the conversation turned to the REALTORS� Federal Credit Union, as Wes had spoken with . . . READ MORE!

PR: The most underrated marketing strategy in real estate
By Kevin Hawkins

In today's world of real estate marketing, advertising gets all the money, social media gets all the glory, and public relations is often an afterthought. But should it be . . . READ MORE! 
By Kevin Hawkins

Last month I shared a theory that most real estate technology companies stink at customer service.

I asked for people to challenge my theory, but only one person said . . .  READ MORE!


By Victor Lund

Urban Dictionary is a hoot. It is also a helpful way for the father of a pre-teen to understand the contemporary meaning behind the terms used by kids. In this case, I refer to Urban Dictionary for their crowd-sourced definition of Rats Nest . . .  READ MORE!
MLS or Broker Technology Site License
By Victor Lund

Last year, WAV Group spent a lot of time measuring the effectiveness of MLS and Broker technology services with our clients. Our process typically includes one or all of the standard practices for measuring product adoption and satisfaction: surveys, focus groups, competitive analysis, adoption rate curves, true cost analysis, etc. The truth is, very few. . . READ MORE!

By Jenna Woodruff

Every company believes they offer the best to their customers. It's the same way I believe my son is the best on his baseball team. When you spend so much time building something. . . READ MORE!
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