...News You Can Use
Volume 3, Issue 2
February 2015
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Director's Note

I just returned from a Caribbean cruise.  It was a totally new experience and my husband and I weren't sure we'd like being cooped up on a large ship with 4,000 other tourists-all of whom might be vying for a deck chair at the very same time.   However, from the moment we boarded to the moment we left, we were impressed by the ways the staff made sure we were enjoying ourselves.  From the waitstaff to the ship captain, they made us feel special.   They know we have a choice-not only of cruise lines, but also of vacations-and they aimed to differentiate themselves from the competition.  When we re-boarded our ship after a warm day on St. Maarten, some of the staffers were waiting for us with cups of water and washcloths-and Caribbean music filled the air.  As I wiped the sweat off my brow, I looked over at the other ship in the port and saw that it offered no "welcome back" whatsoever.  I realized I felt happy that I was boarding the ship that went out of their way to make me feel welcome.  I was struck by the fact that they had anticipated what I might need.  It reminded me of a quote from Theodore Roosevelt:  I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.


During my vacation and since I've returned, I thought about how their attention to customer service set such a positive tone. I wonder if we can think of customer service in the same way in our libraries.  Do we always make our patrons feel welcomed and special?  Do we smile at them and look them in the eye at every opportunity?  Do we thank them for coming in?   We don't need to have greeters at the door, but do we acknowledge someone who enters?  Do we ask if they found everything they were looking for?  Do we put ourselves in their shoes? Do we *anticipate* their needs?


Here is a video about customer service that I think is worth a view.  It's hard not to be moved during this 3:25 video gem.



Library Teams to Develop Community-Based Projects through ILEAD USA Program

MADISON - Library staff members throughout the state have been chosen for six teams that will develop community-based projects to serve library patron needs as part of a multi-state ILEAD USA program.  Wisconsin team members come from public, school, and academic libraries as well as regional public library systems. Selection was through an application process.

"This is an exciting initiative," said State Superintendent Tony Evers. "Library staff will be collaborating on community-based projects to improve services as well as honing their leadership and technology skills."  A national program, ILEAD USA will have teams of library staff work together to identify a community need and develop, manage, and evaluate a project to meet that need. The Wisconsin teams will attend three in-person sessions, the first March 23-26 in Green Lake. 

In addition to the Green Lake sessions, teams will hold virtual meetings and use collaborative, digital-based technologies to work on their projects.  Other sessions will be held June 22-25 and October 26-29 and will be simultaneous in each of the 10 states, with plenary sessions on streaming video. States in addition to Wisconsin are: Delaware, Illinois, Maine, New York, North Dakota, Ohio, Pennsylvania, South Carolina, and Utah.  "By fostering collaboration and creativity, the ILEAD USA program strengthens libraries to better serve patrons in the continuously changing digital environment," Evers added.  

The 2015 ILEAD USA-Wisconsin project is made possible through a Laura Bush 21st Century Librarian Program grant from the Institute of Museum and Library Services (IMLS) with additional funding provided by the Wisconsin Department of Public Instruction.

Team:  Early Literacy Innovators

A warm congratulations to team  
Early Literacy Innovators 
on your selection to the ILEAD USA program! The team is comprised of librarians of Waukesha and Dane County:  Katharine Clark, Angela Meyers, Kerry Pinkner, Christi Sommerfeldt, and Christine Weichart.  The team hopes to focus on a project that will utilize technology in the assistance of promoting early literacy skills across Wisconsin and the United States.  The ILEAD program is a great opportunity for its participants to grow their leadership and project management skills all while involved in a high impact project.

Memory Project Kick-Off Success!

The Memory Project kicked off with a bang on February 6th, with the launch of the first Memory Caf� at the Pewaukee Public Library.  Memory Cafes provide an educational program where patrons can find support, fun, and a safe place to share experiences about memory loss.  The first Caf� was well received by the community, 20 people were expected to attend, an underestimate, as 42 patrons came to attend!   


The memory project began when Terry Zignego and Angela Meyers attended a WLA conference session on memory cafes in 2013.  After attending a few memory cafes throughout the state, it was decided that this would be a great service to offer to the Waukesha County community. 


Pewaukee was the first library to host a cafe and they decided on an Oscar's theme. As participants entered the room, they were greeted by a volunteer at the registration desk and were given a name tag. They were treated to refreshments and found a seat at a table decorated with centerpieces, themed placemats, and fidget toys that participants could handle while at the table.  Fidgets can be an effective self-regulation tool to provide a sense of calm, promote focus and concentration or even decrease stress to those dealing with memory loss. The Pewaukee staff welcomed everyone and thanked them for coming and the program partners from the Alzheimers Association and the Aging and Disability Resource Center were introduced.  Then, the staff of Pewaukee led everyone into the Oscars decorated program room where attendees watched a few movie clips and identified famous actors and actresses. The participants also worked in small groups to vote for their favorite actors, actresses, and movies of all time. The participants enjoyed discussing their favorite movies and were urging each other to watch this film or that. The caf� was wrapped up with a closing song called Side by Side by H. Woods. 


The caf� was thoroughly enjoyed, with one participant sharing that this was the best memory caf� he had ever attended. 


Memory Cafes will be held regularly on the first Friday of the month from 10:30AM-Noon. The next one is hosted by the Hartland Public Library.  The theme of the March program will be Zentangling. Zentangles are fabulous works of art anyone can learn to do! Zentangle turns drawings into artistic design while reducing stress and improving focus. Certified ZT instructors, Joyce Block and Don McCollum will guide the participants. Here is more information on Zentagling.  


If libary staff are interested in attending a memory cafe, please contact Angela Meyers at Ameyers@wcfls.org

2015 Call for Proposals for SSCS One-Day Conference

Planning for the 2015 WLA Support Staff and Circulation Services One-Day Professional Development Conference has begun! The conference will be held Thursday May 28, 2015 at the Beloit Public Library. The theme this year is, "SSCS--Your Gateway to Library Success." The conference planning committee is now accepting proposals and recommendations for presentations, panels and workshops. Suggested topics include but are not limited to: technology, managing difficult patrons, training student workers, using & circulating e-readers, bridging the generational divide, stress reducers, customer service, etc. Successful presentations should be approximately 45 minutes, include 10-15 minutes of question and answer, showcase effective and innovative practices, and be applicable to many types of libraries. Presenters should submit their proposal HERE.

Saturday March 14, 2015. Presenters will be notified of acceptance by April 1, 2015. Please send questions about proposals and submissions to Tina Kakuske at tkakuske@beloitlibrary.org.

A complete listing of speakers, agenda, and costs will be released in mid-April.

1000 Books before Kindergarten App Coming Soon!

In July of 2013, Angela Meyers reached out to the UW-Milwaukee App Brewery and asked if they would consider developing an app for the 1000 Books before Kindergarten program we were developing. The App Brewery is a project of the University that gives students real world experience developing apps and working with clients. Fast forward 20 months and we are nearly ready to launch the app. A few of the features include: early literacy tips, scan ISBN or type title to enter, visually track your progress, review reading history, unlock achievement levels, and ability for multiple caregivers to record titles for a child.  Thank you to the 1000 Books before Kindergarten app focus group for your hard work in reviewing the app and providing feedback these last several months. 

App Description
The 1000 Books before Kindergarten reading program encourages parents and caregivers to read to children ages five and under. The goal of reading a thousand books before kindergarten provides your child the learning readiness skills needed to enter kindergarten.  Reading one thousand books sounds daunting, but reading just one book a day equals completion in three years. Or, reading three books a day equals one year to complete.  Just pick up a book, read to your child, then enter it into the app by scanning the ISBN or manually typing in the title.  Brain development science shows it is never too early to start reading to your child!
Postcards are in! 
Professionally printed Gale Course postcards have been distributed to all member libraries.  Please use these as a promotional tool throughout your library and community. Gale Courses is a great community outreach program that further diversifies the libraries' exchange of free information, thus attracting more patron activity. If more cards are needed, please contact Julia Heiser at Jheiser@wcfls.org.  

Get more foot traffic through the door!  Reach out to the community! 
Marketing is a continuous effort, whose benefits are brought about by building awareness and presenting the same message across multiple platforms. 

Try dropping off some postcards at your local...
Post Office
Coffee Shops
YMCA/Workout Centers
Staffing Agencies
Work Force Development Center 
Day Cares
Career Fairs/County Fairs
High Schools/Colleges 

Or promote to the community from your library
Social Media Posts
Facebook Banners
Website/Cafe Banners
Google Adwords
On-Hold/Away Messages

WCFLS New Website

WCFLS launched their new website in January.  The website is supported by WordPress and was designed by the WCFLS staff with expert assistance from the 
folks at Ocreative Design.  
Check it out!

Just say NO to No: Keeping Your Space Positive Webinar

Thursday, March 12; 2 pm

Presented by: Candice Warren, Children's Department Director

Livingston County Library (Chillicothe, MO)

Register Here


Want to get the most out of your wall space?  Don't waste your prime real estate on negative signs.  Create a space that welcomes users before they even get through the door.  Candice will discuss how to make the first impressions of your library represent things your patrons can do instead of things they cannot.  You might be surprised by all of the ways you can add positivity into your patrons' visits before you even say a word.


Candice is diligently striving to raise the community involvement and public profile of LCL's children's services. Candice's personal and professional mission is to foster the love and enjoyment of reading in children of all ages.  Before working as the Children's Department Director, Candice taught in the public education system for seven years.  

Signature Events for Small Libraries Webinar

From "chocolate in the stacks" tastings to mini golf courses to off-site literary dinner parties, small libraries are getting creative in offering signature events that raise funds and create friends. This webinar will be a "show and tell" of library fundraisers, with quick tips on how to get started in your community. 


Wednesday, March 18; 1 pm

Presented by: Cassie Guthrie


Register for this webinar today!

Marketing Your Library

Strategic Marketing

Is marketing an after thought at your library?  Something that's only done when you have time?  This article talks about the importance of strategic marketing and libraries.  A solid marketing plan can be the difference between a successful program and a flop.  

Marketing Plan

This is a step by step guide on how to write a basic marketing plan.  What services does your library provide? What market are you trying to reach?  What are your library's goals?


 Marketing Plan Examples

These are a couple great examples of library marketing plans.  One of the most important aspects of a plan is outlining weaknesses and strengths. The overall goal of a marketing plan is to rectifying weaknesses by utilizing strengths.  

University of Wisconsin FREE Webinars


Join UW-Madison alumni and faculty for free webinars
All webinars are from Noon to 1 p.m. CST

2015 Webinars

Library Services for the Hmong Community

Tuesday, March 10


Public Libraries and the Affordable Care Act

Monday, March 16


Responsive Web Design

Monday, April 6


Open Access in the Humanities

Friday, May 1


Register Here! 


Positive Thoughts
"Librarians have always been among the most thoughtful and helpful people." They are teachers without a classroom.

-Willard Scott

"When you absolutely positively have to know, ask a librarian."

-American Library Association


"The most important asset of any library goes home at night - the library staff."

-Timothy Healy

"Librarians are tour-guides for all of knowledge."

-Patrick Ness

Mark Your Calendar

Just say NO to No: Keeping Your Space Positive

Thursday, March 12; 2 pm

Presented by: Candice Warren

Signature Events for Small Libraries

Wednesday, March 18; 1 pm

Presented by: Cassie Guthrie

Waukesha County Federated Library System
741 N. Grand Avenue #210
Waukesha, WI 53186

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