...News You Can Use
Volume 2, Issue 4
April 2014
Follow us on Twitter     Like us on Facebook 

Having difficulty viewing the newsletter? View the web version.
Director's Note 


The Public Library: A Photographic Essay by Robert Dawson

It's National Library Week!  This year's theme is: Lives Change @ your library and it's our time to celebrate what libraries mean to communities all across the nation. Last weekend National Public Radio (NPR) interviewed author Robert Dawson about his new book called The Public Library. You can see some of the beautiful images and listen to the fascinating interview. Dawson has been photographing public libraries across the country for almost 20 years. Hear him talk about why he thinks libraries are not a vanishing species. 


When people ask about my profession, I sometimes hear them wonder about the future of the public library. It's important for us to share library stories as well as information that paints the picture of what's actually happening in our libraries. You can find stories on ALA's website. In fact, you can submit your own story. Here's a detailed infographic worth sharing. It's a special week, one that celebrates an institution with a proud history and a bright future.

Innovative Acquires Polaris Library Systems

It was no joke when the email came through on April 1 that Innovative purchased Polaris. Below is a snippet of the press release:

"In a move that further consolidates the library automation industry, Innovative Interfaces, Inc. has purchased Polaris Library Systems. Innovative, one of the largest companies in the industry, with a presence in many international regions, and with customers from all types of libraries significantly strengthens its presence in the US public library arena by acquiring the company that has performed well in this sector, winning the majority of municipal library procurements in recent years.  The acquisition marks further expansion of Innovative since it was sold by co-founder Jerry Kline to private equity investors."
"Innovative will maintain the Syracuse office as a center of operations, as well as maintaining the top-ranked Polaris support team, so you can expect no change on that front. In addition, we are committed to new releases of Polaris scheduled for later this year and intend to move ahead with LEAP. Innovative will be offering the Polaris ILS to new customers, side by side with our flagship product Sierra, and we expect to provide customers of both platforms with a smooth path forward." Read more.
Called to Committee Work

You know Laurie Freund for her work at WCFLS on continuing education, reference and inter-library loan/delivery. But did you know Laurie is an appointed member of COLAND? COLAND, is the Council on Library and Network Development, is a 19-member, governor-appointed state advisory council.  Members work to identify, study, and collect public testimony on issues affecting Wisconsin libraries and other information services. Council findings are then communicated as advisory recommendations to the state superintendent, governor, and the legislature.  Members serve a 3-year term. Laurie was notified of her appointment in late 2013. 
Laurie was also asked to chair the 2014 Wisconsin Association Library Conference and she said "yes."  This year's conference will be held November 4-7 at the Kalahari Resort in Wisconsin Dells.  The theme is "Connect. Engage. Transform."  Laurie reports there is a fantastic planning committee working to make this year's experience a great one.  You will be hearing more about the conference as planning progresses.
Kids' Corner
Kids' Choice is Coming Back!
A gathering of public and school librarians met on April 7 at Pewaukee Public Library to discuss the viability of the Waukesha County Kids' Choice Book Award program. The program, already in its 12th year, encourages kids in 4th through 6th grade to read one or more books from a list of 15 titles recommended by their peers. The collaborative program between schools and public libraries encourages communication between the two entities and promotes reading to kids. 
St. Mary's Visitation Parish hosts Kids' Choice Awards 2014 (Elm Grove)
It was a resounding yes to keep the Kids' Choice Book Award program in place--with some tweaking. Some of the suggestions include an option to read more, vote more; each school celebrates the award instead of just the school with the most participation; kids who vote will get an "I voted in Kids' Choice Award" sticker; and extend the program into March to avoid overlapping with Battle of the Books. 
A list of nominated books will be distributed before school lets out so schools and libraries alike can order copies of the books and have them ready for the start of the school year.  
Continuing Education


Embrace the Evolution: Adapting Reference Service to New Technology Webinar

April 23, 2 pm. Portable Internet devices and persistent access to online resources is changing the way people learn. With that comes significant shifts to the way people use library spaces and services. Rather than fearing this disruption, libraries should lean into the change. Through mobile library services, flipped and co-learning experiences, and virtual reference tools, libraries can continue to demonstrate the importance of reference skills. Join digital strategist Toby Greenwalt for an exploration of current and emerging techniques.This webinar is free but you must create an account or login to register.


Web Content Strategy for Libraries Webinar

April 30, 10 am. This webinar will help attendees develop their own content strategy for creating and managing content of all types across a typical library website. Improve the overall web experience for your customers and make life easier for staff! Register

Disaster Prepardness Workshops - Invitation to Apply Extended to May 2 
This is a great opportunity to start making those long-range plans for the safety of your collections. You never know when a weather related issue or plumbing/power failure could strike, necessitating putting a recovery plan into action. While the cost to attend this training would typically be $425 per person, grant funding has made it possible to offer these workshops free of charge to all participants. This workshop is limited to 40 participants so apply today (click on Upcoming Events)! 


MCFLS/WCFLS Joint Adult Services Meeting

May 19, 2 pm Franklin Public Library. Need ideas for library programs for adults?  MCFLS Adult Services/Reference Committee will host a meeting for MCFLS and WCFLS adult services staffs to share ideas on public programs for adults.  


Wisconsin Trustee Training Week Webinars
August 18-21, 12:00 noon-1:00 pm. WCFLS and other Wisconsin library systems are sponsoring a series of webinars, developed and coordinated by the Nicolet Federated Library System, geared toward public library trustees. There will be a webinar offered each day at noon (except Friday), with a different topic and speaker. The idea of offering one session a day is so it will fit into a trustee's busy day. These programs will also be archived. A brochure you can give to your trustees about this webinar series will be available mid-May, along with a link to an online registration page. Stay tuned!

CAF´┐Ż Tips


Oconomowoc Public Library Features Community on its Web Site


Promoting Community
With over 800 events listed in Community, we are off to a good start. Now we need to start promoting it to our users. Recently you received Community monitor/study table toppers. You can use similar language to promote community on your web site, Facebook, digital TV screen in house, catalog banner and more. Pictured to the left is how Oconomowoc Public Library recently featured Community on its web site.


Highlight "Feature It" in the Catalog

Shawn has cracked the code and has figured out how to make the "Feature It" section stand out. If you would like to see for yourself, search Britannica or ancestry in the Waukesha Public Library catalog. If you would like to add this highlighted bar to your catalog's "Feature It," please contact Shawn. 

Marketing Your Library
30-Second Marketing Tip: How to Lose a Customer-Tip #136  
How do retailers (or library staff) say, "We don't care about you," to their customers?


Most-often heard complaints include:

  • Clerks distracted, uninformed, or disinterested
  • Having to wait in line or on a telephone
  • Help not around when you need it
  • Merchandise out of place or out of stock
  • Dirt, disorder, or safety hazards
  • Failure to stand behind a product

Periodically ask your customers, "How are we doing?" You may learn of a problem or even discover a potential new product or service. Best of all, it tells your customers you care about them.

Sign up for free tips at www.RobertGrede.com/tips. No sales pitch, just free tips! 


Improve Your Twitter Engagement
David Lee King details a few easy ways--add photos, videos, hashtags, numbers and quotes! Read more.



Have you heard of Soundzabound? 

Courtesy of the March 24, 2014 edition of the Monday Memo, Arrowhead Library System   


Director of Communications, MJ Hecox, of ECB | Wisconsin Media Lab wrote to Martha Gammons at Arrowhead Library System and provided this quick synopsis of a resource some of us may forget about from time to time!  


Soundzabound is an amazing resource, and one we've found is very popular with Wisconsin teachers. It is actually licensed and offered through Wisconsin Media Lab and also available through BadgerLink as part of our state partnership. If you'd like more information, links or suggestions about content that might be relevant to your readership, I would be more than happy to answer any questions or provide suggestions!  -- MJ Hecox ECB | Wisconsin Media Lab 608.264.9650

Planning Ahead 
SYNC is a free summer audiobook program for young adults. From May 15th to August 13th, SYNC gives away two complete audiobook downloads a week - a current young adult title along with a thematically paired classic or required summer reading title. There is even a free toolkit to help promote the program! 

Building Great Adult Programs 90-minute workshop with Amy Alessio Wednesday, June 18, 2014 1:30 pm $60 feeIn this workshop, you'll learn how to:

  • take advantage of popular current book and programming trends
  • adjust ideas to different library settings and online platforms
  • theme ideas for book events with accompanying booklists
  • put together presentations and programs quickly
Do you proctor?  
By Diana Skalitzky, Director of Marshall Community Library 
Whistlestop Newsletter, a newsletter of the small libraries section of WLA 
On-line schools are here to stay. They are wonderful for rural students of all ages. Most of you are probably doing test proctoring already. If not, you should be. It's a great help to your patrons and it's another service you can provide that brings in a new set of customers. Our library, like many colleges and other public libraries, charges a fee for this service. I researched the going rate for colleges, Sylvan, and other learning centers. Most UW's charge $40 and up. Sylvan-type places - $60 and up. But this isn't about charging. (I can hear the screams from way over here). 
In the Spotlight


Helping Hands


February 10, 2014 is a day Sadie Soneberg, Director of the Big Bend Village Library, will not forget. She was anticipating librarian Mary Patton's arrival any minute. When 10, 20, 40 minutes passed without word from Mary, Sadie became very concerned. Mary was never late to work and it was uncharacteristic of her to not call in. Sadie phoned Mary's home and her husband answered. She asked if everything was okay as Mary had not arrived at work yet and was informed Mary passed away unexpectedly that morning.  


Mary Patton worked as a school librarian at South Milwaukee High School for 19 years. After her retirement, she worked part-time at the Big Bend Village Library for 15 years as a cataloguer and librarian. Mary loved her work at the library and is deeply missed by the staff and the community of Big Bend.


Sadie was shocked and saddened by the news of Mary's passing. The small staff rallied to cover her hours and also took on Sadie's hours so she could visit her family in Las Vegas as previously planned. Sadie said "That's when you know you can appreciate your co-workers. All hands were on deck."


When WCFLS member libraries learned that Big Bend Village Library lost a staff member, two individuals volunteered to help. Many thanks to Beth Bechtel of Waukesha Public Library for offering to help catalog materials and to Ellen Rohr of Butler and Menomonee Falls Public Library for providing a crash course on cataloguing to Big Bend library's staff. Sadie would also like to acknowledge Mary Sipek and Carla Lang of the Big Bend Village Library for picking up extra hours and to Katie Freiberg for stopping in to help out in the evenings.


The Big Bend Village Library welcomes its new cataloguer Jennifer Widowski. Some of you may know Jennifer as she previously held positions at Big Bend, Mukwonago and Waukesha public libraries. Welcome back Jennifer!  


Take Me Out to the Ball Game: A display of baseball memorabilia 


Elm Grove Public Library Baseball Display

Submitted by Svetlana Foley, Elm Grove Public Library Director 


Noah Weckwerth, new librarian at Elm Grove Public Library, recently organized a display featuring baseball enthusiast Michael Ullrich's life time collection. Mike, an Elm Grove Public Library patron, and has been collecting bobbleheads since he was a young child. He saved his allowance to pay $10 (a lot of money those days!) when a new bobblehead that just came out. His collection includes original bobbleheads of Mickey Mantel and Babe Ruth, and is quite valuable.

Baseball runs deep for Michael Ullrich. The longtime Milwaukee Brewers fan has been interested in the game his entire life. Growing up in San Antonio, Texas, his love for the national pastime was honed by participating in organized baseball sponsored by the local recreation department. His uncle lived in Milwaukee, and in 1957, Ullrich finally attended his first game, fittingly, at County Stadium to watch the Milwaukee Braves take on the Pittsburgh Pirates. His initial reaction: "I thought I died and went to heaven." From that moment, he was hooked on the game, and has never let go. He attended the Brewers' first game in Milwaukee in 1970, and still attends about 20 games a year, including Spring Training. These days, he mostly goes for the memorabilia, which he has been collecting all his life. Bobbleheads, pennants, cards, posters, you name it, he has it. All of Mike's items were on display through the end of March and it was a joy to see all of the baseball fans' eyes light up as they looked at the display. 

Mark Your Calendar
Wisconsin Association of Public Libraries (WAPL) Conference Registration Now Open 
May 7-9, Blue Harbor Resort and Spa in Sheboygan. Registration.
Get in the Hearing Loop: An education and outreach event 
June 9, 1-3 pm, Waukesha Civic Theatre. More details to follow 
American Library Association (ALA) Conference Advanced Registration Open
June 26-July 1, Las Vegas. Advanced registration fees available until June 20

Wisconsin Library Association (WLA) Converence 
November 4-7, Kalahari Resort & Convention Center in Wisconsin Dells 
Waukesha County Federated Library System
831 N. Grand Avenue #220
Waukesha, WI 53186

ARCHIVE of e-Newsletters
P: (262) 896-8080
E: wcfls@wcfls.lib.wi.us

Sign Up Now

Like us on Facebook   Follow us on Twitter