THIS MONTH'S FEATURED SHOP
715 W. North St. Poynette, WI 53955
Poynette Auto Body has come a long way since Luke Walz, bought the business with his wife, Jenny. Now, 18 years later, the business has begun a new journey as it settles into its new location up the hill. In 1999, Luke quit his technician job in Madison “cold turkey” after six months and moved to Poynette after learning the shop’s former owner was looking to sell. The Walz’s bought the shop in the spring of 1999. Three months later, their daughter, Grace, was born. And from there, the family and business continued to grow – they have five children, and the shop has seven employees. “I just know,” he said, “we are now ready for whatever is coming our way.”
1) What is your biggest daily challenge in the shop? Parts and supplement approvals in a timely manner. Our non-DRP shop is always struggling to get insurance company approval, thus postponing the parts order and with the huge delays in manufacturing the parts, it can take several days or weeks for them to arrive.
2) What gets you through the day or motivates you? The good that we do as an organization. We all feel like we put on superhero capes for our customers. Whether it’s helping to get them through the insurance process, getting a car for them to drive, fixing their car and doing it well, or just being there for them as a friend in need.
3) What is something you charge for that apparently “No other shops charge for?” This is not as common as it once was, but when it comes to total losses including parts returns and labor, I’ve recently been told that “nobody charges for” the costs incurred up to the point of a vehicle being considered a total loss.
4) What is the best insurance company you deal with? Anyone you do not hear advertise. I particularly prefer the ones right here from WI, Rural, 1st Auto, Auto Owners, Germantown and a few others.
5) What is the worst insurance company you deal with? #1 by far PROGRESSIVE, 2nd AMERICAN FAMILY
6) Do you have a unique skill, service, or marketing position? We support three small local dealerships and get great referrals from them. I also get many from advertising on the Catholic Radio station in our area.
7) I’d love to talk to another shop about: How to get a new generation of technicians.
8) What is your favorite thing to do outside of the shop? With 5 children I’ve got a whole other full time job. I try to enjoy as much time with my family as I can. We often are watching one or some of their activities, basketball, baseball, dance etc.
9) What can WCRP do for you and/or your business? Keep the communication going, it’s great to see what other shops out there are doing to thrive and not just survive!