THIS MONTH'S FEATURED SHOP
MULTIPLE SHOP OWNER
DEAN OLSON
I always had a passion for working on cars from a very young age. I pursued my passion and in 1995 opened my first shop in Rhinelander called Quality Collision Center. We started with 3 employees and now have 15. Shortly after, Island Collision Center in Minocqua and Eagle Collision Center in Eagle River were established. Then in 2016, we opened RJ Collision Center in Tomahawk. Between all 4 locations we have over 50 employees. Most of our staff has spent the majority of their careers in the automotive collision repair or mechanical industry and have been part of our team for many of those years.
1) What is your biggest daily challenge in the shop?
Our biggest daily challenges in the shop are the shortages of workers in the labor pool that are looking to get into the automotive industry, as well as being compensated properly from insurance companies for the quality work that is being performed.
2) What gets you through the day or motivates you? What motivates me is a completely satisfied customer. The majority of customers come to us because of an unfortunate situation. Providing our customers with outstanding customer service and quality repairs is very rewarding.
3) What is something you charge for that apparently “No other shops charge for?”
Feather, prime and block (P+M and Body)
4) What is the best insurance company you deal with? West Bend & Acuity
5) What is the worst insurance company you deal with?
Geico.
6) Do you have a unique skill, service, or marketing position?
We have always focused on performing the highest ethical and quality repairs using state of the art technology while providing an outstanding customer experience and excellent work environment.
7) I’d love to talk to other shops about:
The future of the Collision Repair industry and where it is headed.
8) What is your favorite thing to do outside of the shop?
In my free time, I enjoy boating, hunting, riding my motorcycle, going to concerts and traveling.
9) What can WCRP do for you and/or your business? Help promote and educate the future of our industry.