Walmart Research Shows Logo Is Good For Sales
Last year the Women Owned Logo was launched to enable consumers to identify those products supplied by Women Owned businesses during their shopping experience. Any product that bears the Women Owned logo is produced by a company that is owned and operated by a woman or women, as certified by WEConnect International or WBENC. Just last week we learned: it's good for sales!
In spring 2016, Walmart took the logo to their shelves and featured six women-owned products in over 2,000 stores across the U.S. They found that features with signage drove higher sales and learned that clear signage made the difference.
So start using the logo! To start, get your business certified. Already certified? Just write firstname.lastname@example.org to received logo files and guidelines.
Many certified women's businesses have started using the logo on their branding. We recently profiled a number of them on our website. Click on each company name to learn more: