WEKU Can Help You Reach Donors Year Round
It's fundraising season. Many of us receive numerous fundraising appeals in our mail and email boxes during the holidays. It's not always possible to give to every organization that might deserve our support. So how can fundraisers ensure that their nonprofit stands out?

WEKU offers an opportunity to do year-round messaging so that your organization stays top of mind when it comes time for donors to make giving decisions. Investing in WEKU Sponsorship not only makes your donors aware of your good work but it lets them know that your nonprofit supports making fact-based news available to all for free.

WEKU Listeners Are Engaged
NPR listeners are conscientious and support the nonprofits they believe in. Overall, they are 191% more likely than non-listeners to have served on a committee for a local organization. Reaching this audience is one of the best investments your organization can make.
WEKU Listeners Are Conscientious
In addition to supporting WEKU, NPR listeners are conscientious and support other nonprofits they believe in. They also are politically active and are more likely to contribute to environmental, arts and cultural organizations. By sponsoring public radio, your nonprofit has the benefit of an audience that is paying attention to programming. They are more likely to hear your message, seek out information and donate.
Seventy three percent of public radio listeners hold a positive opinion of NPR supporters, and 70% say they prefer to do business with public radio sponsors. Thanks to the "halo effect" (the likelihood that a positive impression will influence a good opinion in other areas) audience members consider nonprofits mentioned on public radio endorsed by the medium. When the goal is to spark interest, such an endorsement can strongly affect your bottom line.
PeaceCraft is a nonprofit, volunteer-run, retail store that sells Fair Trade products made by artisans and farmers in developing countries. Items include baskets, musical instruments, toys/games, coffee and home decor, as well as a wide variety of clothing, jewelry and accessories. Learn more about becoming a sponsor.
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