Much Less Clutter
Because WEKU sponsorship messaging is limited to two minutes per hour, your message won't get lost in a sea of commercials. Many commercial stations run longer messages and an average of 16 minutes of commercials per hour.1 WEKU also provides product separation so your message doesn't air next to a competitor's message.
The public radio audience is comprised of thought leaders who are highly educated, have higher incomes and are more culturally diverse. They are more likely to be C-suite, own their own business, be environmentally conscious and donate to causes.
More Engaged and Loyal Audience
WEKU continues to have the highest weekly "Time Spent Listening" (TSL) level in the Lexington Metro market and is the top station for listener loyalty (those who listen solely to one station) in both the Lexington market and the 40-county Lexington DMA.2 That means you don't have to repeat a message as often for it to be heard. In addition, research shows that the public radio audience is both attentive and loyal to public radio sponsors. Eighty-eight percent of listeners hold a higher opinion of sponsors and 75% would choose a public radio sponsor over a commercial sponsor.3
1Insider Radio, "Network Radio Averaged 16 Minutes of Spots per Hour, As Rates Crept Up," Nov 29, 2018
2Nielsen Radio Lexington-Fayette SP22; Metro Survey Area; M-Su; Adults 18+
3Dareni Wellman, How Public Media Drives ROI," Market Engenuity Blog