AR has clear implications for supporting e-commerce and boosting Amazon’s ability to sell things and improve margins — core organizational priorities. It's all about informed purchases through AR visualization, growing sales and reducing returns.
In early days of AR when mainstream penetration is still relatively low, is the industry creating additional adoption barriers? Everyday consumers often need a translator to understand acronyms and jargon from the XR world. We survey the landscape.
DATA: 600K STORES NOW HAVE ACCCESS TO AR QUICK LOOK
The latest move to democratize AR is Apple's Quick Look. And the latest company to adopt it is Shopify. The company announced that it will integrate Quick Look into its pervasive e-commerce suite, thus bringing it to 600,000 businesses.
Among many metaphors for AR, one of our favorites is “MMO for the real world.” Coined by Ubiquity6 founder & CEO Anjney Midha, it depicts multiplayer interaction of a game like World of Warcraft, set in the physical world. We take a closer look.
In a world where consumers hold up their phones to get info about nearby stores and the products they carry, having all that data correct and spatially anchored will extend from the SEO that brands do today. We call it visual SEO (VSEO).
What's driving XR adoption? usage patterns? product strategies? revenues? ARtillry PRO answers these questions with an intelligence vault filled with data, insights, multimedia and analyst access. It's all about gaining a knowledge-edge.