Last week, we examined Google's motivation for investing and innovating in AR. It turns out that AR aligns nicely with its core search business. We continue the analysis this week with a look at multiplayer AR and the AR cloud. READ MORE
There’s a growing realization that apps aren’t the best vessel for AR. Though they dominate smartphones, download friction is incongruent with AR’s dynamism and short sessions. We discuss with 8th Wall, a top innovator in web AR. READ MORE
Enterprise AR is the largest XR sub-sector we track, with 2022 projected revenues of $29.6 billion. That's driven by scale, wide applicability across enterprise verticals and a form factor that supports all-day use. But when and how do we reach a tipping point? READ MORE
Like Oculus Go, Quest's $399 price tag is strategically set at margin-neutral, or at a loss-leader approach to seed a market and longer-term platform play. But questions remain about VR's mass appeal, as market-size projections continue to be a moving target. READ MORE
One of XR's top projected industries is automotive. That goes for manufacturer-facing functions like design, as well as consumer-facing functions like product visualization. 82 percent of consumers are interested in the latter. READ MORE
One of XR's beneficiaries is the world of learning and development. It has a logical place in visceral learning, training, and knowledge retention. With that backdrop, the Devlearn conference comes to Las Vegas next month to explore opportunities at the intersection of learning, development and tech. We have details and discounts.  READ MORE
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XR GLOBAL REVENUE OUTLOOK