Apple will have several challenges in marketing smart glasses. One is industrial design, style and cultural acceptance. The other is selling the world on AR in general. The latter is where ARkit has 2-3 years to wow consumers, and to train developers to gain their native footing.
READ MORE
As one component of our latest forecast, consumer AR revenues are projected to grow to $18.8 billion by 2022. Consisting of hardware, premium apps and in-app purchases, what are the growth drivers and areas to watch?
READ MORE
AR’s effectiveness as an ad medium remains a question mark. So at this early stage in the technology’s lifespan, ROI data and proof points are currency. The latest comes from Snapchat, reporting strong KPIs for branded lenses.
READ MORE
The travel industry will benefit from the AR cloud in a few specific ways: airport wayfinding, “in-situ” content discovery and personalized tours to name a few things. Spatial Canvas CEO Michael Park dives deep on the opportunity, including expert interviews.
READ MORE
The AR love at Apple’s fall hardware event didn’t hit us over the head like past keynotes. But its importance was apparent, albeit subtle, to trained eyes. We examine the evidence, including guest insights from AR luminary Ori Inbar.
READ MORE
One of XR's beneficiaries is the world of learning and development. It has a logical place in visceral learning, training, and knowledge retention. With that backdrop, the Devlearn conference comes to Las Vegas next month to explore opportunities at the intersection of learning, development and tech. We have details and discounts.
READ MORE
