Describe your role & what you love about it.
As a member of the Spectrum Reach Preferred Team, we drive revenue growth and development of our top clients with dedicated support, exclusive services, and customized data-informed solutions. We collaborate with our sales teams to develop annual plans and creative media strategies and this often includes gathering media and competitive research, data analysis, strategic planning and cross-functional team coordination.
I love the challenge of staying ahead of the business, and on top of media and consumer trends and then thinking about how to apply these insights to strategies for our clients. I always want to be ready for what’s next.
How have other women inspired you or helped shape your career?
My grandmother was brilliant and worked in a bank at a time when many women did not work outside the home. She encouraged me to work hard and to pursue opportunities for advancement.
Early on in my career, men were predominantly in leadership roles at the companies I worked for. I counted on the support and encouragement of my female peers to inspire me. My colleagues and work friends would encourage me to apply for bigger roles and high profile assignments.
I’m fortunate to now be on a team with strong female leadership. My boss, Kat Ramirez, inspires me to push myself, and step out of my comfort zone. Her supportive leadership style and personal integrity are models for me to follow. Phyllis Ehrlich leads Spectrum Reach Preferred for our organization and is a strong proponent of leadership development. She champions development opportunities for our team—for both men and women—and she always makes time to meet one on one to check in and offer advice.
What is something that most people don’t know about you?
I enjoy most everything about food! Not just cooking, but also learning new techniques, trying new foods, going to farmer’s markets and talking with the growers, experimenting with herbs and spices—everything except cleaning the dishes. My next career will involve creating incredible food experiences.
Why do you think WICT is important?
First, we owe it to ourselves to be involved with our industry, to know what is happening in the business and be informed. WICT provides so many resources and opportunities for us to stay in the know. Secondly, the support systems that form as a result of being involved will advance you both professionally and personally. The women I’ve met through WICT are smart, kind and collaborative-WICT is helping me grow and nurture a strong network. And maybe most importantly, through WICT we can share our collective experiences to lift up other women and increase the ranks of female leaders.
Where do you hope to see the WICT GO chapter accomplish this year?
The Greater Ohio Chapter of WICT is on FIRE this year! Building off of the success of 2018, our Chapter President, Stephanie Shawler, is empowering our Board to bring to life our chapter theme of Be a Catalyst. I see this happening as we reignite the Mentorship Program, expand successful programs like Tech it Out and exceed our goals for our chapter membership drive. My hope is that we sustain this powerful momentum throughout the rest of the year.
