Is AR Navigation Coming Next from Apple?

Triangulating Apple's potential AR moves is all about gathering clues. The latest signals from Cupertino indicate possible development on AR-based navigation, a la Google Live View. We examine the evidence and strategic implications.

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What's the Revenue Opportunity in AR Advertising?

One of AR's most lucrative sub-sectors is advertising. It's on pace to reach $1.41 billion this year according to ARtillery Intelligence – figures that represent spending on sponsored AR lenses. What's driving it and where's it headed next?

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Will Covid-Era Lockdowns Accelerate AR Collaboration?

Just because knowledge workers are distanced, the need to collaborate hasn’t gone away. Similar to our recent examination of AR commerce, Covid-era lockdowns compel AR collaboration. New data from JigSpace validate this principle.

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What Types of AR Experiences are Used Most?

Mobile AR experiences that fuse novelty, utility and replayability show the most monetization potential. According to our latest consumer survey research, exemplars are social messaging, gaming, and visual search. We break down the results.

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XR Talks: How Big Will AR Commerce Get?

AR continues to demonstrate strengths as a product visualization tool. In fact, it's projected to be used in the purchase path of $36 billion in consumer spending by 2024. How will that play out, and in what product categories? We dive in.

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What's driving XR adoption? usage patterns? product strategies? revenues? ARtillery PRO answers these questions with a streamlined intelligence vault filled with data, insights, multimedia, and analyst access. It's all about gaining a knowledge-edge and saving you time (details).