Airpods’ sleekness and portability could condition a use case to leave them in your ears all day. That engenders a new channel that’s all about ambient audio -- making AR’s informational “overlays” less graphical and more audible.
What’s the state of AR technology and adoption today? And more importantly, where is it headed next? These were a few of the many topics discussed on the latest
Everything VR & AR podcast, featuring ARtillry Chief Analyst Mike Boland.
Investors are excited about AR and VR like everyone else. But they have another layer of consideration and risk, given higher stakes. And they're big fans of brevity. We examined their top 'wants.'
Global spending on AR & VR will be $11.4 billion this year, growing to to $215 billion in 2021, according to IDC. That's a compound annual growth rate of 113.2 percent. But what does it mean? We unpack the findings and spending categories in this week's featured data set.
UX and design are increasingly important functions throughout tech, and especially in AR & VR. In that spirit, ARtillry has partnered with the UX Next conference happening in October in Palo Alto. Among other things, that means a 25 percent discount for ARtillry readers.