Dear Members and Industry Colleagues,
It’s time for action!
Time to take the necessary steps using new technology tested by the Natural Diamond Council’s (NDC) Project Assure 2.0, implementing new policies and protocols in our day-to-day business operations.
Why, you ask?
To protect your integrity and reputation, your livelihood, your customers, and to fulfill your obligation to preserve the integrity of the natural supply line. It is our collective responsibility to ensure that the diamonds bought and adorned by consumers are indeed diamonds – natural diamonds.
According to the FTC guidelines, the word diamond, without a modifier, means a natural diamond.
Alan Cohen, a good friend and industry colleague, put it best in his column in IDMA’s previous WINC. He noted that one of our industry’s problems is inertia.
Call it apathy or disinterest; the result is the same: we have difficulty changing course. Take a moment to read Alan’s address, and you’ll understand the gravity of the current situation.
When it comes to guaranteeing our product’s identity, there is no room for inertia. Therefore, the Diamond Manufacturers and Importers Association (DMIA) has taken this call to action seriously by opening a newly established Screening Center at the DMIA offices.
Access and use of the screening equipment in the Screening Center is free for DMIA members and the DMIA’s fellow associations’ members. The center was set up according to the NDC’s Assure Program guidelines. It is exclusively equipped with Diamond Verification Instruments (DVI’s) tested by Assure 2.0. i.e., with instruments that yield a zero percent false/positive rate.
What does this mean, “a zero percent false/positive rate?”. It means that for any DVI that passes a diamond as natural, you can be 100 percent certain that the diamond is natural. In 2019, the Natural Diamond Council (NDC) created the Assure Program 1.0, which tested all DVI’s participating in the Assure Program with the most current samples of synthetic or laboratory-grown diamonds found in the market. In 2022, the Assure 2.0 was implemented, utilizing new samples of synthetics that have been introduced to the market.
The manufacturers of the approved instruments are willing participants in this program. If there is a DVI you like, and it is NOT in NDC’s Assure Program, please encourage the manufacturer to participate in Assure 2.0. This will ensure you know what you are purchasing, that the DVI meets both NDC’s (Assure tested) and your specifications, and that you can guarantee the diamonds you are buying/selling are natural. Read more information here: Assure Diamond Verification Instrument Testing Information (naturaldiamonds.com)
In closing, we invite you to make an appointment for full access to the DMIA Screening Center. We can’t say it often enough: verify all your goods are natural. The fate of your name, your legacy, and your business reputation depends on it.
Secretary General, IDMA
Vice President, DMIA