March 2023
March Content Ideas
Check out WPPI's website for marketing and social media content for March. Visit the Utility Services section for the customer communications calendar, social media images and post ideas, news releases and much more.

Click to be directed to the
"If I Were a Lineworker" children's books: Orders due today!

WPPI is collecting orders for the award-winning children's book, "If I Were a Lineworker." The books are available for purchase at $2, along with utility branded stickers. Place your order by Friday, March 3 to be included in the joint purchase.
Member Communication Highlights of the Month:

  • Sun Prairie: Sun Prairie Utilities launched their new email newsletter this week, utilizing customer email addresses from MyAccount and Constant Contact.
  • Sun Prairie Utilities March Newsletter
  • Florence: Florence Utilities is hosting a Spring Food Drive collecting donations for their local St. Vincent De Paul.
  • Food Drive Bill Insert & Drawing
  • Algoma & Sturgeon Bay: Customers expect clear, complete, and accessible information. Algoma Utilities and Sturgeon Bay Utilities recently added an insert to their bills promoting MyAccount and email newsletters.
  • Algoma Utilities Bill Insert
  • Oconto Falls: In support of its customers during the recent snow days, Oconto Falls Municipal Utilities sponsored a "clear the hydrants" bill credit giveaway contest on Facebook.
  • Check out the social media post here.

Spring is almost here! Over the next few months, consider including the following topics in your customer communications.
  • Local scholarship promotion
  • National Theatre for Children sponsorship
  • National Lineworker Appreciation Day
  • Earth Day and Choose Renewable Program

Need communication assistance? Please contact your Energy Services Manager, Steve Lightbourn or Kelly Davis.
Transparency: Outage Communications
Lodi Utilities experienced an electrical outage that impacted customers last month. The outage was a result of a squirrel who made contact with an energized conductor.

The utility emailed customers after power was restored to share details on the outage and to thank their local line crew. You can view their email communications here. Overall, the follow-up communication was a success with a 60% open rate and several calls from customers thanking the utility for their upfront and open communications.
Home Energy Reports
Fifteen members participated in the Home Energy Report service reaching roughly 78,300 residential customers across the WPPI membership. Through this direct mail communication, customers receive a report that compares their annual electric and water usage with similar-sized homes in the community in an effort to change behavior and position the local utility as a trusted resource for helping customers manage their energy use.
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