May 2023
May Content Ideas
Check out WPPI's website for marketing and social media content for May. Visit the Utility Services section for the customer communications calendar, social media images and post ideas, news releases and much more.

This month's topics include:
  • Transparency
  • Environmental Responsibility
  • Digger's Hotline

Click to be directed to the
Now Available: Power Plan for Marketing & Communications

A new content calendar is now available for members! This customer communications roadmap helps concisely package WPPI's customer marketing and communication tools, and provides your utility with an organized overview of how to engage with customers through key messages and tactics throughout the year. The content calendar is available in two versions: a quarterly snapshot and a month-to-month view (check out link below). If you have any feedback or ideas on how to improve this content calendar moving forward, please contact WPPI staff.
Summer Communications to Customers

Customers often experience their highest electric usage and utility bills during the summer months, when electricity demand and costs are higher. The Peak Time Communications program offers an opportunity for members to reach out to residential customers throughout the summer, helping them to manage their energy usage and costs.
  • Using Constant Contact’s email service, WPPI will coordinate sending emails to all residential customers registered with MyAccount
  • Educational emails informing customers about higher summer energy costs along with tips on how to better manage usage will be sent 1-2 times/month
  • Energy Aware Day emails will be sent on days when system energy needs are high, asking customers to reduce usage during the hours of 3 p.m. – 7 p.m., when the system peak typically occurs
For more information, work with your Energy Services Manager or contact Kelanie Davis or Beth Carlson. Please indicate your interest to participate by Tuesday, May 16.
Members Celebrate Administrative Professionals Day

The next Building Community Connections Virtual Meet-Up will be held on July 25. Watch for more information this summer.

ICYMI: If you missed the inaugural BCC Meet-Up, check it out at the link below.
Member Idea Exchange
Each month, we will be sharing requests we receive from members, so you can take a look at what other member utilities are up to.
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