An affiliate of the WMEP.
November Newsletter Content
  • Conference Corner
  • Keynote Announcement
  • Session Highlight
  • Hotel Block deadline, Nov 11
  • Conference Tradition
  • Accommodations
  • Carbon Neutral Certification
  • Sponsorship
  • Sustainability Events
  • Inspiration Corner
November 2019

I hope you broke out your jackets and hats because winter is definitely on its way. We went from a beautiful fall to a winter wonderland in a matter of days, but we Wisconsinites are used to that by now. Maybe you noticed, or maybe you didn't, but Jessy took a break from writing the newsletter intro this month and handed the reins to me (Kylie — the marketing intern), so bear with me. My family and I headed to the pumpkin patch for some fall fun, and two days later our pumpkins were covered with snow. Luckily, Halloween is over and Thanksgiving is on it's way in (as a college student I'm especially excited for a home-cooked meal). If you're looking for any dessert inspiration, here is a cake my grandma made last year.
With every passing day, we are getting closer and closer to our conference in December! If you missed our conference sneak peak webinar we had a few weeks ago, you're in luck! This webinar was a primer for two breakout sessions at the Wisconsin Sustainable Business Council 2019 Conference talking about workforce challenges in Wisconsin and how to leverage your sustainability program . If you're interested in seeing what you missed, a recording of the webinar is available for you to listen to here !
Conference Corner
Morning Keynote Announcement
Why Sustainability in the 21st Century Market:
A Discussion with Business Leaders

This keynote will address what your business can do to play a role in the unfolding of more sustainable economy. Today, more than ever, we need innovative systems thinking, effective leaders who can lead with vision, and collaboration for forward movement to solve our environmental and workplace challenges. These leaders Clay Nesler, Jason Tienor and Pam Mehnert have pioneered their organizations to be early adopters of sustainability and will share key insights for what's needed now, in the 21st Century, to lead sustainably for triple bottom line wins. The discussion will be moderated by Tom Content.

Pam Mehnert is General Manager of Outpost Natural Foods Cooperative in Milwaukee, WI and has worked for the co-op for the past thirty-nine years. Under her leadership the co-op has grown to have 4 store locations, a market and wholesale division and undergone numerous remodels and expansions.  
Besides managing Outpost, Pam does coaching and consulting, served thirteen years on the board of directors for the National Co-op Grocers (a certified B Corp) and was a founding director of Local First Milwaukee.

Jason Tienor is the President and Chief Executive Officer of Telkonet , a leading Internet-of-Things (IoT) provider for commercial markets. Responsible for strategy, planning, business development and investor relations, Jason has successfully re-positioned Telkonet’s business into a profitable and growing sustainability-focused company. While introduced to Telkonet through the acquisition of his second start-up company, EthoStream, Jason has served as CEO, Founder, Partner, Director and Adviser for numerous businesses throughout his career.

Clay Nesler is Vice President, Global Industry and Regulatory Affairs for Johnson Controls . He also chairs the company’s global sustainability council. Since joining Johnson Controls in 1983, Clay has held a variety of leadership positions in research, product development, marketing, strategy and corporate sustainability in both the United States and Europe.

Session Moderator: Tom Content joined the Citizens Utility Board in 2017 after working for more than 30 years as a journalist. He became interested in energy and what it costs households while sitting in the back seat, waiting for what seemed like forever, during the gas lines of the ‘70s. After graduating from Boston University’s College of Communication Tom worked at newspapers in Massachusetts and Pennsylvania before moving to Wisconsin. His reporting on energy and climate change won the National Press Club’s Stokes Award for Energy Writing in 2007.
Session Highlight
Women in Sustainability Panel:
Overcoming 21st Century Workforce Challenges
This session highlights today’s workforce challenges and dives into strategies to overcome them . Featuring Wisconsin, socially-minded, female business leaders, the session dives into employee recruitment, retention, and engagement as well as diversity and inclusion strategies that help empower operations, HR and management teams in dealing with their everyday workforce challenges.
Featured Speakers

August M. Ball is the founder of Cream City Conservation. She helps companies attract and retain top talent from diverse candidate pools, making their workforce stronger and their programs more sustainable and relevant. Simultaneously, through Cream City Conservation Corps, she cultivates the next generation of environmental stewards by engaging traditionally underrepresented youth in blue/green career pathways.
Maria Groves is the founder of Talent Growth Partners where she and her team help executives align their human capital strategy with their business strategy and goals. She believes having the right people in the right places drives superior business results. Maria is also the Founder of Feeding Mouths, Filling Minds 501(c) which is eliminating the challenge of finding safe, dependable food and water systems so children can focus on their future.
Beth Norris is a leader in the American Job Center system and she coordinates operations at workforce development centers. Sustainability in the(WOW) Waukesha, Ozaukee, Washington workforce system is a culture that informs all areas of operations in ever evolving ways.
Session Moderator: Lisa Geason-Bauer is the founder of Wisconsin’s first triple bottom line managed marketing and sustainability consulting firm ( Evolution Marketing ). Since 2007, she has played an active role in shaping the business discussion around adoption of sustainability strategies and inclusion of corporate social responsibility programs/projects into day-to-day business operations. In 2014 she was named the “Women Business Leader of the Year” by the Oconomowoc Area Chamber of Commerce and has been recognized repeatedly for her leadership within the sustainable business community.
A Conference Tradition
Sunset Hill Stoneware

Since 1998, Sunset has created handmade pottery for their clients. They use carefully sourced clay, beautiful glazes and custom medallions. Each piece is unique and completely handmade. These mugs have become our conference tradition as our welcome gift to you. This environmentally cautious company does their part in protecting the earth and utilizing its resources responsibly to make beautiful creations for you to enjoy.
Room reservations are available at a rate of $99 until November 11.
​Call Potawatomi Hotel at  (800) 729-7244   and use the Wisconsin Sustainable Business Council Conference block.​​​​​​​ Hotel Amenities​ include complimentary self-parking or valet, Wi-Fi (and $10.00 Reward Play per person if that's appealing?!)
Carbon Neutral
We are proud to be working with Natural Capital Partners to make this year's conference a CarbonNeutral® event. This certification means that the emissions generated from heating, lighting, waste, and all attendees' travel will be balanced out by supporting an emission reduction project that will reduce the equivalent amount of CO2. Offsets are from the Mississippi Valley Reforestation project - reforesting one million hectares of native woodland to restore one of North America's most important ecosystems. To learn more about the project, visit the project website .
Don't miss your chance to be in front of your potential customers and be a part of the positive impact at our conference as a sponsor.

Sponsorship levels range from $500 - $10,000 with benefits such as exhibit tables, logo displays, a feature in our newsletter, tickets to the conference and more! View the benefits.
To register as a sponsor, visit the registration site . When asked your registration type , use the drop-down to select " sponsor. " The following page will display your sponsorship options.
Sustainability Events

 Climate Fast Forward Conference

Nov 8 | Monona Terrace | Madison
Come say hello to Jessy at the WSBC table if you are attending The Wisconsin Academy event bringing together the state's best strategic thinkers on climate change for a working conference designed to "fast forward" solutions for a more sustainable Wisconsin and world . Climate Fast Forward is a different kind of conference, one that leverages collaboration and crowd-sourcing in the pursuit of ready-to-go solutions for carbon reduction and climate resilience. **Waitlist Room Only

Racine Sustainable Business Network Fourth Quarter Meeting

Marketing Sustainability

Nov 13 | 7:00 a.m. - 9:00 a.m. | Racine
Studies show that clients and customers, of businesses small or large alike, appreciate Earth-friendly products and practices. They will not know about it however, unless you are able to communicate it effectively and promote it!

Additionally, studies show that job candidates and employees appreciate working for a company that is doing their part and making a difference. This event is designed to help businesses get a better sense of what they can do to improve and how to talk about it.

C itizens Utility Board of Wisconsin 40th Anniversary Celebration

Nov 13 | 4:30 p.m. - 6:30 p.m. | Madison
The Citizens Utility Board (CUB) of Wisconsin, Inc. is celebrating the 40th anniversary of the legislation that created our organization on Nov. 13th, 2019. We are Wisconsin’s independent voice for utility consumers. CUB is a member-supported nonprofit organization that advocates for reliable and affordable utility service on behalf of residential and small business customers of electric, natural gas, and water utilities before the Public Service Commission (PSC), the Legislature, and the courts.

Climate and Health Kick-Off Conference

Nov 16 | 7:30 a.m. - 3:30 p.m. | Milwaukee
This statewide conference will feature speakers from across the health care spectrum and will help attendees learn about how the climate crisis is affecting the health of their patients. The morning will feature several didactic lectures on the many health consequences of climate instability and conclude with a panel discussion on climate and health equity. The afternoon will feature talks on how the healthcare industry can reduce emissions followed by a workshop on how to better communicate climate and health science to the general public. We will have a special guest luncheon speaker, Lt. Governor Mandela Barnes, who will give us an overview of state climate adaptation and resiliency activities.

2019 Sustainable Business Awards Reception

Dec 11 | 5:30 p.m. - 8:30 p.m. | Milwaukee
The Sustainable Business Awards recognize businesses and individuals that are prioritizing sustainability and making strides towards impactful change in Wisconsin . The winners of these awards demonstrate leadership, initiative, innovation and are making measurable impacts.
The Awards Reception will announce and celebrate award winners for challenging conventional business practices and demonstrating cutting edge environmental, social and governance leadership.

Registration is free and is a Pre-Conference event.
Inspiration Corner
Powering Purposeful Growth: Discover Meaning in Your Work & Life
Source: Inspiring Capital

"We are bombarded daily by the massive challenges facing us, on individual, organizational, and societal levels. Leaders are speaking more and more about the role of business to solve those challenges, but very little is being said about how to activate their commitments. If we're going to effectively move to a healthier, more sustainable version of stakeholder capitalism, we all need to know what it looks like in our roles as professionals, consumers, and investors."

I nspiring Capital has developed a course that helps professionals find the meaning in their work, investments and purchases. This program also emphasizes how business can be used as a force for good in the world.

"By learning the operational, strategic, marketing, and financial elements of stakeholder capitalism, you will find concrete ways to contribute to important solutions, through your work, purchases, and investments."