An affiliate of the WMEP.
October Newsletter Content
  • Last Call for Green Masters Program
  • Conference Corner
  • Speaker Highlight
  • Hotel Block deadline, Nov 11
  • Sponsorship
  • Sustainability Events
  • Inspiration Corner
  • Forward, Sustainability Podcast
  • In the news
October 2019

I hope you got out to enjoy the beautiful weather this past weekend. My family and I found our perfect pumpkins to carve (and paint) and we picked some delicious local organic apples to eat, store and process. I just love spending time outdoors this time of year. I am always amazed at nature's ability to paint such beautiful landscapes like the one you see below.
We are now seven weeks out from our 12th annual conference (which also is the first one I am planning). I have a legacy to live up to, and I can honestly tell you that I am very excited about our agenda. I took last year's attendee feedback to heart and plan to deliver relevant, timely and inspiring content, from experienced leaders working to make positive change in our business communities. I invite you to take a look at the agenda and let me know what you think.

If you are interested in a sneak peak at conference content, you can join us for a webinar, TODAY at 11:00 AM about How Sustainability Can Addresses Workforce Challenges. Register and call in information will be emailed to you.
The Green Masters Program is open until October 31, 2019. It is always FREE for new businesses. Returning businesses pay $250 in October.
Conference Corner
Speaker Highlight
Claire Kells
Senior Manager of Participant Engagement,
Claire Kells is responsible for helping companies achieve their sustainability objectives by guiding them in their engagement with the Global Compact, with a focus on North America.
Throughout her years at the UN, Claire has led elements of business operations and worked to bring the voice of responsible business to major international conferences including the Paris Climate Agreement and the Rio+20 UN Conference on Sustainable Development.

Claire will be leading two sessions at our 12th Annual Conference this December. The first is How to Use The UN Sustainable Development Goals to Drive Strategy . This session will give you an overview of the UN Sustainable Development Goals (SDGs) and how businesses are using them to drive innovation and business strategy. Claire will set the stage, then we will hear from other businesses that have SDG strategies about what is possible when making global goals your local business.

This session is designed to lay the foundation for the workshop that follows and will provide a powerful aspiration for improving our world — laying out where we collectively need to go and how to get there.

The second is a 'Deep Dive' Workshop: Mapping Your Value Chain against the UN Sustainable Development Goals

This workshop will help you assess your current and potential business activities and impacts as they relate to the SDGs. Together participants will map out your business’s value chain using the SDG Compass Tool . This will help you identify how to define your business priorities by understanding where positive impacts in your business can be scaled up, and where negative impacts can be reduced or avoided.

The workshop will be interactive, and participants will benefit from cross-sector collaboration and it is applicable for any size business.
Room reservations are available at a rate of $99 until November 11.
​Call Potawatomi Hotel at  (800) 729-7244   and use the Wisconsin Sustainable Business Council Conference block.​​​​​​​ Hotel Amenities​ include complimentary self-parking or valet, Wi-Fi (and $10.00 Reward Play per person if that's appealing?!)


Our conference audience consists of business leaders and sustainability professionals from the region. Being a sponsor is a great way to get your name out in the sustainability community and demonstrate your sustainability initiatives.

Sponsorship levels range from $500 - $10,000 with benefits such as logo displays, a feature in our newsletter, tickets to the conference and more! View the benefits.
To register as a sponsor, visit the registration site . When asked your registration type , use the drop-down to select " sponsor. " The following page will display your sponsorship options.
Sustainability Events

How Sustainability Can Addresses Workforce Challenges

Oct 22 | 11:00 a.m. - 12:00 p.m. | Webinar
The workforce is evolving. What current trends, globally and locally, are affecting your workforce?

This FREE webinar will dive into the role of WI Workforce Development Boards, the trends that are affecting your workplace, what they mean and why they are important. We will also discuss the connection between sustainability and your workforce and why leveraging your sustainability program is an important, and often overlooked, component of your solution.

This webinar is a primer for two breakout sessions at the Wisconsin Sustainable Business Council 2019 Conference: How to Leverage Your Sustainability Program to Address Workforce Challenges (Deep Dive) and Women in Sustainability Panel: Overcoming 21st Century Workforce Challenges.

The Ecosystem of Food Waste Solutions

Oct 22 | 8:00 a.m. - 10:00 a.m. | Madison
According to the Environmental Protection Agency, more food waste reaches landfills than any other single material in our everyday trash .

Join our friends at Sustain Dane for a deep dive into the important environmental topic of food waste and the ways in which we can gain value through new approaches. Learn about the experience of Zendesk’s San Francisco office with municipal composting and their overall corporate approach to sustainability from Todd Lienart and DeShawn Witter. Jessica Niekrasz at Clean Fuel Partners will discuss how bio-digestion provides farmers the means to manage food production waste in an economical and environmentally friendly manner. Then hear about Findorff’s recent launch of composting from Ben Austin, Findorff’s Sustainability Lead. Finally Charlie Romines, Madison’s Streets Superintendent, will provide a status update about the City of Madison’s food scraps pilot program and a vision for future initiatives.

Solutions for managing food waste can accelerate community well-being.

 Climate Fast Forward Conference

Nov 8 | Monona Terrace | Madison
The Wisconsin Academy and partners are bringing together the state's best strategic thinkers on climate change for a working conference designed to "fast forward" solutions for a more sustainable Wisconsin and world . Climate Fast Forward is a different kind of conference, one that leverages collaboration and crowd-sourcing in the pursuit of ready-to-go solutions for carbon reduction and climate resilience.

Join a projected 300 leaders from a variety of sectors—government, tribal nations, advocacy, the sciences, business, utilities, and arts and culture, as well as citizens from all walks of life—to develop key recommendations for how Wisconsin can become a clean energy leader with a practical plan to deal with climate change. 

**early bird pricing ends on Oct. 11th

Racine Sustainable Business Network Fourth Quarter Meeting

Marketing Sustainability

Nov 13 | 7:00 a.m. - 9:00 a.m. | Racine
Studies show that clients and customers, of businesses small or large alike, appreciate Earth-friendly products and practices. They will not know about it however, unless you are able to communicate it effectively and promote it!

Additionally, studies show that job candidates and employees appreciate working for a company that is doing their part and making a difference. This event is designed to help businesses get a better sense of what they can do to improve and how to talk about it.

C itizens Utility Board of Wisconsin 40th Anniversary Celebration

Nov 13 | 4:30 p.m. - 6:30 p.m. | Madison
The Citizens Utility Board (CUB) of Wisconsin, Inc. is celebrating the 40th anniversary of the legislation that created our organization on Nov. 13th, 2019. We are Wisconsin’s independent voice for utility consumers. CUB is a member-supported nonprofit organization that advocates for reliable and affordable utility service on behalf of residential and small business customers of electric, natural gas, and water utilities before the Public Service Commission (PSC), the Legislature, and the courts.
Inspiration Corner
"Patagonia founder Yvon Chouinard talks about the sustainability myth, the problem with Amazon — and why it's not too late to save the planet"
Source: Fast Company

The 81-year-old is more focused than ever on demonstrating, by Patagonia’s example, the lengths a company can go to protect the planet. As a business owner, Chouinard is aware that his company contributes to pollution. He refers to it as a never-ending summit, but he remains motivated through small victories that help his company become more sustainable and that encourage others to be too. By taking a step further than organic, Patagonia is beginning to use a small-scale regenerative agriculture method that releases less carbon due a decrease in tilling and use of more natural methods of care.

Read more about how Patagonia is working to change the world and save the planet.
In the News
87 major companies — with a combined market capitalization of over US$ 2.3 trillion and annual direct emissions equivalent to 73 coal-fired power plants — are taking action to align their businesses with what scientists say is needed to limit the worst impacts of climate change.

Source: United Nations Global Compact
Youth activists across the globe went on strike on Sept. 20, including multiple locations in Wisconsin. Young people are protesting climate change and demanding environmental action from political leaders and energy companies (specifically MG&E in the Madison area).

Source: Wisconsin State Journal
Ahead of COP25, join companies setting ambitious emissions targets that address the escalating climate crisis. These companies have committed themselves to more ambitious climate targets aligned with limiting global temperature rise to 1.5°C.

Source: United Nations Global Compact